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DayQuil	NyQuil
We’re all for sick days. Only without the sick part. Vicks DayQuil. Powerful multi-symptom cold relief so you can power through the day.	For a better-looking tomorrow. Vicks NyQuil. The nighttime, sniffing, sneezing, coughing, aching, fever, best sleep you ever got with a cold… medicine.

Brand name: Vicks DayQuil and NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. Breathe life in
Medium: Print ad
Size/duration: single-page
Publication/Aired: Prevention – November 2009

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May your summer be splashing

Before diving into summer, remember to pack Hyland’s Earache Drops.
Recommended by Dr. Jim Sears trusted pediatrician

Pulsatilla 30c. The common name is “Wind Flower” and this botanical is included to relieve ear pain that is “worse at night”. Chamomilla 30c. The common name is “Chamomile” (like the tea.) This botanical, relieves the symptoms of restlessness or irritability. Sulphur 30C. This mineral relieves the symptoms of throbbing, pulsing pain in ears. Calcarea Carbonica 30C. Also a mineral, Calc Carb relieves the symptoms of ear pain with a burning sensation. Belladonna 30C. Commonly known as “Nightshade,” this botanical relieves the symptoms of fever and inflammation. Don’t worry about the toxicity of this medicine. It is true that Belladonna in its original state (much higher concentrations) can cause health problems, but when used homeopathically, the toxic components are highly diluted, and it is literally impossible to overdose on this product. Lycopodium 30C – The common name is ” Club Moss,” and this botanical is for relieving the symptoms of pain and congestion in ears.

More on Hyland’s Earache Website

Brand name: Hyland’s Earache
Generic name/category: Pulsatilla 30c, Chamomilla 30c, Sulphur 30C, Calcarea Carbonica 30C, Belladonna 30C, Lycopodium 30C, homeopathic
Company: Hyland’s
Country/Market: USA, North America
Indication(s)/use: Ear pain
Target: Consumers (DTC)
Tagline: 100% natural
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009

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