Print ad from 2007 for the antidote drug Cyanokit.

Click here to view it on AdPharm

Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.

This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.

Click here to view the campaign details, full-size versions and links on AdPharm

Shorter I.V. treatment regimen for APAP overdose
Treat APAP overdose ASAP

Pediatric dosing information now available.

Acetylcysteine, also known as N-acetylcysteine or N-acetyl-L-cysteine (abbreviated NAC), is a pharmaceutical drug used mainly as a mucolytic agent and in the management of paracetamol (acetaminophen) overdose.

More on Wikipedia

Brand name: Acetadote
Generic name/category: Acetylcysteine, Antioxidants, Antidotes, Amino acid derivatives, World Health Organization essential medicines
Company: Cumberland Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: paracetamol/acetaminophen overdose
Target: Healthcare Professionals (HCP)
Tagline: Treat APAP overdose ASAP
Medium: Print ad
Size/duration: single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

Larger images available at AdPharm.net

Rápida digestión

El digestivo y antiflatulento a la vax.
Enzima… de todas las comidas.

Fast digestion

Agency: Maruri Grey Ecuador
Creative Director: Pipo Morano
Art Directors: Cesar Chica, Andrés Noboa and Paco Pincai
Copywriter: Pipo Morano
Photographer: Francisco Santander

Brand name: Stamyl
Generic name/category: antiflatulent
Company: Grupo Farma de Colombia
Country/Market: Ecuador, South America
Indication(s)/use: Gas, flatulence
Target: Consumers (DTC)
Tagline: Rápida digestión – Fast digestion
Medium: Print ad
Size/duration single-page, poster
Publication/Aired: March 2009
Source: Ads of the World

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Now approved for acquired hemophilia
With a life-threatening acquired hemophilia bleed, every minute counts.
Stop it with NovoSeven

For options on how to access NovoSeven, go to accessnovoseven.com or call 1-877-NOVO-777

Brand name: NovoSeven
Generic name/category: Eptacog alfa (activated)
Company: Novo Nordisk
Country/Market: USA, North America
Indication(s)/use: uncontrollable hemorrhage, acquired haemophilia
Target: Healthcare Professionals (HCP)
Tagline: Let nothing inhibit their passion
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

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Inline Courier
Not Pretty, But Fast

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Photographer: Hans Starck
Post Production: Appel Grafik Berlin
Agency Producer: Soeren Gessat
Account Managers: Sven Weiche, Anna Gabriel

For more ads with anatomical visuals an AdPharm, click here.

Via I Believe in advertising