Description: This campaign showcases people that have amazing ability with their hands. And the irony is that those people are not capable of detecting breast cancer with those hands.

[Supers]
Your hands can do amazing things.
Detecting early breast cancer is not one of them.
Get an annual mammogram.

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Agency: Y&R Peru

Generic name/category: disease awareness, disease screening, mammograms
Company: Liga Contra el Cancer – League against Cancer
Country/Market: Peru, South America
Indication(s)/use: Breast cancer, mammograms
Target: Consumers (DTC)
Tagline: Get an annual mammogram
Medium: tv commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to view this ad

Against bad breath.

Agency: RGA Comunica?§?£o, Recife, Brazil
Creative Director: Daniel Zago
Art Directors: Olivia Nowak,Gabriel Linhares
Copywriters: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Photographer: Sven Schrader

Brand name: Even Mouthwash
Generic name/category: Mouthwash, oral hygiene
Country/Market: Brazil, South America
Indication(s)/use: bad breath
Target: Consumers (DTC)
Tagline: Against bad breath
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2009
Source: Ads of the World

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3 views
Aug 20, 2009

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