South America at AdPharm Blog

Archive for the ‘South America’ tag

Written by AdPharm

September 16th, 2009 at 10:32 am

Tagged with blue, branded, Brazil, Canada, Champix, Chantix, cigarette, DTC, English, French, green, HCP, Nicotine cravings, Nicotinic agonists, North America, Pfizer, prescription, print_ad, Pyrazines, South America, stop smoking, Tobacco cessation, TV commercial, USA, Varenicline

Stamyl

without comments

Larger images available at AdPharm.net

Rápida digestión

El digestivo y antiflatulento a la vax.
Enzima… de todas las comidas.

Fast digestion

Agency: Maruri Grey Ecuador
Creative Director: Pipo Morano
Art Directors: Cesar Chica, Andrés Noboa and Paco Pincai
Copywriter: Pipo Morano
Photographer: Francisco Santander

Brand name: Stamyl
Generic name/category: antiflatulent
Company: Grupo Farma de Colombia
Country/Market: Ecuador, South America
Indication(s)/use: Gas, flatulence
Target: Consumers (DTC)
Tagline: Rápida digestión – Fast digestion
Medium: Print ad
Size/duration single-page, poster
Publication/Aired: March 2009
Source: Ads of the World

To see all of this brand’s ads on AdPharm, click here

Written by AdPharm

August 25th, 2009 at 6:24 am

Posted in AdPharm gallery, Advertising, Humor, Illustration, Marketing, Packaging, Poster, Print advertising, Promotion

Tagged with 2009, analogy, anti-flatulent, branded, chicken, clay, cow, display, DTC, Ecuador, fast, flatulence, gas, Gastric acid, green, Grupo Farma de Colombia, ham, illustration, meat, metaphor, movement, orange, OTC, Packaging, photo, pig, plasticine, Point-of-purchase, pork, print ad, product shot, rapid, rooster, sculpture, single-page, slide, sliding, South America, Spanish, speed, Stamyl, stomach, Water

Stiprox dandruff shampoo

without comments

Game over for dandruff.

Agency: Longplay 360

Creative Director: Fernando Luna
Art Directors: Eduardo Basque, Rodrigo Moretto
Copywriters: Marcel Petroff, Francine Bittencourt
Illustrator: Eduardo Basque

Brand name: Stiprox
Generic name/category: Ciclopirox olamine, antifungal shampoo
Company: Stiefel
Country/Market: Brazil, South America
Indication(s)/use: Dandruff
Target: Consumers (DTC)
Publication: 2009

Written by AdPharm

July 19th, 2009 at 7:01 am

Posted in AdPharm gallery, Advertising, Art Direction, Illustration, Marketing, Packaging, Promotion

Tagged with 2009, analogy, antifungal, asteroids, bottle, branded, Brazil, ciclopirox olamine, computer games, dandruff, double-page spread, DTC, English, graphic, illustration, metaphor, Packaging, pacman, photo, print ad, product shot, red, shapoo, South America, Stiefel, stieprox, Stiprox, vintage, White

Oral-B

without comments

Food, it’s no use hiding.

Agency: Publicis
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues and Tony Goes
Art Director: Fabio Onofre
Copywriter: Rodrigo Strozenberg
Art Buyer: Selma Momosse
Illustrator: Gelmi
Photographer: Pedro Dimitrow, Gelmi

Brand name: Oral-B
Generic name/category: Dental floss, dental care
Company: Procter & Gamble
Country/Market: Brazil, South America
Indication(s)/use: Oral hygiene
Target: Consumers (DTC)
Tagline: Food, it’s no use hiding.
Publication: 2009

To see all of this brand’s ads on AdPharm, click here

Written by AdPharm

July 8th, 2009 at 7:21 pm

Posted in AdPharm gallery, Advertising, Marketing, Promotion

Tagged with 2009, analogy, animal, blue, branded, Brazil, chicken, dental care, Dental floss, dentistry, double-page spread, DTC, English, eye, fish, food, illustration, look, metaphor, narrow, opening, Oral hygiene, Oral-B, OTC, P&G, Packaging, pig, poster, print ad, Procter & Gamble, Procter and Gamble, product shot, retail, South America

Aspirin in Brazil

with one comment

Agency: Almap BBDO
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros
Illustrator: Júnior Cortizo/Daniel Moreno
Typographer: José Roberto Bezerra

Brand name: Aspirin
Generic name/category: acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAID), analgesic
Company: Bayer Healthcare
Country/Market: Brazil, South America
Target: Direct-to-Consumer (DTC)
Tagline: Your partner in prevention
Publication: Doctor’s Review June 2009
To see all of this brand’s ads on AdPharm, click here

Written by AdPharm

July 7th, 2009 at 6:19 pm

Posted in AdPharm gallery, Advertising, Illustration, Marketing, Outdoors, Poster, Print advertising, Promotion

Tagged with 2009, acetylsalicylic acid, Ache, ambient, analgesic, analogy, Anti-inflammatory, Antipyretic, Aspirin, Bayer, branded, Brazil, busy, calm, contrast, display, DTC, female, illustration, male, man, metaphor, minor, mosaic, Non-steroidal anti-inflammatory drugs, NSAID, OTC, Pain, paradox, pill, Point-of-purchase, print ad, product shot, reduce fever, Silhouette, single-page, South America, woman, zen

Sensodyne in Brazil

without comments

For sensitive teeth.

www.sensodyne.com

Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos, Guy Costa, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos, Leandro Castilho
Art Buyers: Gustavo Santos, Bruna Tombolatto

Brand name: Sensodyne
Generic name/category: toothpaste, dentistry, dental care
Company: GlaxoSmithKline (GSK)
Country/Market: Brazil, South America
Indication(s)/use: sensitive teeth
Target: Consumers (DTC)
Tagline: For sensitive teeth.
Publication: 2009

To see all of this brand’s ads on AdPharm, click here

Written by AdPharm

July 4th, 2009 at 1:43 pm

Posted in AdPharm gallery, Advertising, Art Direction, Illustration, Inspiration, Marketing, Packaging, Poster, Promotion

Tagged with 2009, aluminum, black, branded, Brazil, dental care, dentistry, DTC, English, GlaxoSmithKline, gray, GSK, hard, ice-cream cone, metallic, metaphor, OTC, Packaging, photo, poster, print ad, product shot, retail, sensitive teeth, Sensodyne, single-page, South America, tea cup, teeth, toothpaste, website

Hospital A.C. Camargo

without comments

Cigarettes. just looking at them makes you sick.

Hospital A.C. Camargo
accamargo.org.br

Agency: JWT, Brazil
Creative Directors: Mario D’andrea, Roberto Fernandez
Art Director/illustrator: Pedro Izique
Copywriter: Christian Fontana
Producer: Fabio Sato, Flavio Schaefer

Generic name/category: Public Service, disease awareness
Company: Hospital A.C. Camargo
Country/Market: Brazil, South America
Indication(s)/use: Cancer, stop smoking
Target: Consumers (DTC)
Publication: 2009

Written by AdPharm

July 4th, 2009 at 1:21 pm

Posted in AdPharm gallery, Advertising, Illustration, Marketing, Poster, Promotion, Public service

Tagged with 2009, ashtray, black, branded, Brazil, cancer, cigarette, disease awareness, DTC, effect, English, Hospital A.C. Camargo, illusion, illustration, lines, metaphor, Oncology, optical, poster, print ad, Public service, service, single-page, smoke, South America, stop smoking, website

Archive for the ‘South America’ tag

Chantix ads from various markets

Stamyl

Stiprox dandruff shampoo

Oral-B

Aspirin in Brazil

Sensodyne in Brazil

Hospital A.C. Camargo

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