Archive for the ‘sore throat’ tag
An Olympic celebrity in Vicks NuQuil campaign
Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.
Click here to see other executions from this campaign.
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Little Remedies family of products
Click on images to view ad details and full-size version on AdPharm
To see all of this brand’s ads on AdPharm, click here
DayQuil Secretary TV commercial
Cough… Cough…
[School Receptionist 1] She’s not herself.
Achoo!
[School Receptionist 2] Something’s wrong.
[School Receptionist 3] All that vitamin C…
[School Receptionist 2] She loves her “C”.
Achoo!
[School Receptionist 3] But she needs medicine. So, we decided to surprise her.
The receptionist sits at her desk and finds a box of Vicks DayQuil with Vitamin C.
[School Receptionist 4] Vicks DayQuil… with vitamin C!
[School Receptionist 2] She’s a “C”-freak.
[School Receptionist 4] You guys…
[Voice-over] New Vicks Dayquil plus vitamin C. All the relief of DayQuil plus a 150% of the recommended value of vitamin C.
Also try NyQuil plus vitamin C. Vicks. You’re taken care of.
To see all of the ads from this campaign, click here
Brand name: Vicks DayQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
NyQuil Snake bite TV commercial
Group of men in the wilderness hanging out.
Cough… Cough… Sneeze
[Man 1] Looks like a snake bite.
[Sick Man] I am achy.
[Man 2] He’s sniffling, sneezing, coughing, aching, fever. Is it hoof-and-mouth?
[Man 3] I know what he’s got. He’s got the morning drive
[Man 1] Fascinating… it’s the common cold.
[Man 3] Geniuses.
[Man 2] The common cold…
[Man 3] I’ll give you Vicks NyQuil.
[Man 2] Hey, you good for the morning?
[Sick Man] Definitely.
[Voice-over] Vicks NyQuil. Multi-symptom relief to help you get the sleep you need. So you can wake up feeling…
[Man 3] Woohoo!
[Voice-over] Vicks. You’re taken care of.
To see all of the ads from this campaign, click here
Brand name: Vicks NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Formula 44 Mermaids TV commercial
Group of women by the side of a pool practicing swimming routines.
Cough…
[Coach] One… Two… Extension…
[Sick swimmer 1] Coach says were beached.
[Sick swimmer 2] I feel like a fish out of water.
[Coach] Point… Point…
Cough… Cough…
[Sick swimmer 3] We’re all sick. We don’t even have the same symptoms…
[Coach] Ah, ladies!…
[Voice-over] Introducing Vicks Formula 44 Custom Care. For each specific symptom…
[Sick swimmer 1] Congestion.
[Voice-over] A solution.
[Sick swimmer 2] Sore throat.
Coach distributes the Formula 44 specific to the swimmers symptoms.
[Coach] Dry or chesty cough?
[Sick swimmer 3] Dry cough.
CUT. All swimmers look better and do a classic synchronized entry in the water. Followed by a perfect ending
[Voice-over] Vicks. You’re taken care of.
To see all of the ads from this campaign, click here
Brand name: Vicks Formula 44 Custom Care
Generic name/category: Cold remedies
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Specific-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
New NyQuil / DayQuil print campaign
 |
 |
||
| DayQuil | NyQuil | ||
| We’re all for sick days. Only without the sick part. Vicks DayQuil. Powerful multi-symptom cold relief so you can power through the day. |
For a better-looking tomorrow. Vicks NyQuil. The nighttime, sniffing, sneezing, coughing, aching, fever, best sleep you ever got with a cold… medicine. |
||
|
|||
Brand name: Vicks DayQuil and NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. Breathe life in
Medium: Print ad
Size/duration: single-page
Publication/Aired: Prevention – November 2009
To see all of this brand’s ads on AdPharm, click here
Strepsils Spain
Agency: Euro RSCG Madrid
Brand name: Strepsils
Generic name/category: Throat Lozenges
Company: Reckitt Benckiser
Country/Market: Spain, Europe
Indication(s)/use: Sore throat
Target: Consumers (DTC)
Publication: 2009
To see all of this brand’s ads on AdPharm, click here
