Agency: Bangkok Showcase, Bangkok, Thailand
Executive Creative Director: Chukiat Koosongdham
Art Director: Chokchai Tupanyakanok
Copywriter: Nattawut Sittiwaraphan
Photographers: Chup Nokkeaw, Chubcheevit

Brand name: FootaSep
Generic name/category: Foot deodorant
Country/Market: Thailand, Asia
Indication(s)/use: foot smell
Target: Consumers (DTC)
Publication: 2009

Relieves embarrassment

Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriter: Tal Wagman
Photographer: Philip Rostron

Brand name: GasX
Generic name/category: Simethicone, oral anti-foaming agent, Antiflatulent
Company: Novartis
Country/Market: Canada, North America
Indication(s)/use: reduce bloating, discomfort and pain caused by excess gas in the stomach or intestinal tract
Target: Consumers (DTC)
Tagline: Relieves embarrassment
Publication: 2009

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It works

Bisacodyl (INN) is a stimulant laxative drug. It is typically prescribed for relief of constipation and for the management of neurogenic bowel dysfunction. Bisacodyl is a diphenylmethane derivative and was first used as a laxative in 1953 due to its similarity to phenolphthalein.

Bisacodyl is sold under the trade names Dulcolax, Fleet, Alophen, Correctol, and Carter’s Little Pills as well as generically. It is usually sold as 5mg tablets, 10mg suppositories, or 5mg pediatric suppositories. It is also available as a 1.25 fluid ounce prepackaged enema containing a 10mg delivered dose of liquid bisacodyl.

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Agency: Cbgrey
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
3D: Baptiste Massé, Mécanique Générale

Brand name: Ducolax
Generic name/category: Bisacodyl
Company: Boehringer Ingelheim
Country/Market: France
Indication(s)/use: laxative, constipation and management of neurogenic bowel dysfunction
Target: Consumers (DTC)
Tagline: It works
Publication: 2009

Agency: CIACOMUNICACION
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
Photographer: Josep Maria Roca
2008

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