Archive for the ‘simple’ tag

Motrin – Sniffs Out

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Sniffs out nasal congestion.
Motrin targets your cold & sinus symptoms fast.

-Targets your nasal congestion
-Targets your fever
-Targets your sinus pain

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Brand name: Motrin
Generic name/category: Ibuprofen, Non-steroidal anti-inflammatory drugs (NSAID)
Company: McNeil
Country/Market: Canada, North America
Indication(s)/use: Multi-symptom cold medicine
Target: Consumers (DTC)
Tagline: Motrin targets your cold & sinus symptoms fast
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Maclean’s – December 14, 2009

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From Wikipedia:
Ibuprofen (INN) is a non-steroidal anti-inflammatory drug (NSAID) originally marketed as Brufen, and since then under various other trademarks (see tradenames section), most notably Nurofen, Advil and Motrin. It is used for relief of symptoms of arthritis, primary dysmenorrhea, fever, and as an analgesic, especially where there is an inflammatory component. Ibuprofen is known to have an antiplatelet effect, though it is relatively mild and short-lived when compared with that of aspirin or other better-known antiplatelet drugs. Ibuprofen is a core medicine in the World Health Organization’s “Essential Drugs List”, which is a list of minimum medical needs for a basic health care system.

More on Wikipedia

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Pristiq print ad for HCPs

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BreatheRight TV commercial

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Click on image above to view the commercial

Screenshots


A woman acts in a long and boring play.
[Super] BreatheRight. Anti snoring nasal strips.

Agency: CBGrey Paris
Executive Creative Director: Andrea Stillacci
Art Director: Jerome Gonfond
Copywriter: Baptiste Thiery
Production Company: Stink
Director: Les Uns
Producer: Sylvaine Mella

Brand name: Breathe Right
Generic name/category: Nasal Strips
Company: GlaxoSmithKline GSK
Country/Market: France, Europe
Indication(s)/use: snoring, nasal congestion and deviated septum relief
Target: Consumers (DTC)
Tagline: BreatheRight. Anti snoring nasal strips.

Pristiq

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For the treatment of adults with major depressive disorder
SNRI Therapy… For your managed care formulary
Predictable kinetics
Predictable Dacon
Predictable cost

Desvenlafaxine succinate, marketed under the name Pristiq, is an antidepressant of the serotonin-norepinephrine reuptake inhibitor class from Wyeth. It is a metabolite of venlafaxine (Effexor). Although Wyeth touts the notion that Pristiq is being targeted as the first non-hormonal based treatment for menopause, in fact, the anticonvulsant medication gabapentin already owns this distinction.[

More on Wikipedia

Brand name: Pristiq
Generic name/category: desvenlafaxine
Company: Wyeth
Country/Market: USA, North America
Indication(s)/use: Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Tagline: Think beyond start
Publication: Pharmacy And Therapeutics May 2009