Archives Of Family Medicine – November 1992

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Archives Of Family Medicine – November 1992

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50 states. 1 healing purple pill a day.
The majority of patients with prescription drug coverage for Nexium pay $30 or less per month

Brand name: Nexium
Generic name/category: esomeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: prevent the formation of gastric acid
Target: Direct to consumer (DTC)
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Reader's Digest – February 2009

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From Wikipedia:
Esomeprazole is a proton pump inhibitor (brand names Sompraz, Zoleri, Nexium??, Lucen, Esopral; Axagon in Italy, Nexiam in Belgium) developed and marketed by AstraZeneca which is used in the treatment of dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome. Esomeprazole is the S-enantiomer of omeprazole (marketed as Losec/Prilosec), and AstraZeneca claims improved efficacy of this single enantiomer product over the racemic mixture of omeprazole. However, this greater efficacy has been disputed, with some claiming it offers no benefit from its older form.

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Rub-it!

Account Director: Tino L?³pez Freixas
Creative Director: Diego Otero Rodr?­guez
Art Director: Jordi Alonso
Copywriter: Diego Otero Rodr?­guez and Jordi Alonso
Illustrator: Jordi Alonso
Graphic Designer(s): Andrea Edarra and Matteo Guerra
Photographer: Ra??l Ortega of Red Light Studio
Integration and retouching photography: Kim Boix Sas of Reto.cat

Brand name: La Condoneria – The Condom Shop
Generic name/category: retailer
Country/Market: Spain. Europe
Indication(s)/use: Prophylaxis
Target: Consumers (DTC) / Trade
Tagline: Rub-it!
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: September 2009

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Sep 17, 2009

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