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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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New indication
A new reason to treat with Revatio…

Revatio delays clinical worsening in patients with PAH (WHO Group I)

Sildenafil citrate, sold as Viagra, Revatio and under various other trade names, is a drug used to treat erectile dysfunction and pulmonary arterial hypertension (PAH). It was developed and is being marketed by the pharmaceutical company Pfizer. It acts by inhibiting cGMP specific phosphodiesterase type 5, an enzyme that regulates blood flow in the penis. Since becoming available in 1998, sildenafil has been the prime treatment for erectile dysfunction; its primary competitors on the market are tadalafil (Cialis) and vardenafil (Levitra).

As well as erectile dysfunction, sildenafil citrate is also effective in the rare disease pulmonary arterial hypertension (PAH). It relaxes the arterial wall, leading to decreased pulmonary arterial resistance and pressure. This in turn reduces the workload of the right ventricle of the heart and improves symptoms of right-sided heart failure. Because PDE-5 is primarily distributed within the arterial wall smooth muscle of the lungs and penis, sildenafil acts selectively in both these areas without inducing vasodilation in other areas of the body. Pfizer submitted an additional registration for sildenafil to the FDA, and sildenafil was approved for this indication in June 2005. The preparation is named Revatio, to avoid confusion with Viagra, and the 20 milligram tablets are white and round. Sildenafil joins bosentan and prostacyclin-based therapies for this condition.

More on Wikipedia

Brand name: Revatio
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Pulmonary Arterial Hypertension (PAH)
Target: Healthcare Professionals (HCP)
Tagline: Start with confidence
Medium: Print ad
Size/duration: three-page spread
Publication/Aired: Chest – August 2009

Pool boy (man), mailman and milkman

Sildenafil citrate, sold as Viagra, Revatio and under various other trade names, is a drug used to treat erectile dysfunction and pulmonary arterial hypertension (PAH). It was developed and is being marketed by the pharmaceutical company Pfizer. It acts by inhibiting cGMP specific phosphodiesterase type 5, an enzyme that regulates blood flow in the penis. Since becoming available in 1998, sildenafil has been the prime treatment for erectile dysfunction.

More on Wikipedia

Agency: Ogilvy
Creative Director: Fran Luckin
Art Director: Mike Groenewald
Copywriter: Catherine Conradie
Photographer: David Prior
Illustrator: Mike Groenewald
Typographer: Mike Groenewald

Brand name: Viagra
Generic name/category: Sildenafil
Company: Pfizer
Country/Market: South Africa, Africa
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Publication: 2009

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Agency: Taxi
Principal, Creative Director: Steve Mykolyn
Executive Creative Director: Darren Clarke
Creative Director and Copywriter: Stefan Wegner, Nathan Monteith
Director: The Perlorian Brothers
Post-production: School Editing
2009

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Change.
An old couple in a car arrive at their apartment, move up to their bedroom and while they are moving, they age backwards, from mature to a young, new couple.

Sildenafil citrate, sold as Viagra, Revatio and under various other trade names, is a drug used to treat erectile dysfunction and pulmonary arterial hypertension (PAH). It was developed and is being marketed by the pharmaceutical company Pfizer. It acts by inhibiting cGMP specific phosphodiesterase type 5, an enzyme that regulates blood flow in the penis. Since becoming available in 1998, sildenafil has been the prime treatment for erectile dysfunction; its primary competitors on the market are tadalafil (Cialis) and vardenafil (Levitra). – Wikipedia

Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors: Cristian Rocha, Fernando Carrera
Art Directors: Santiago Chaumont, Álvaro Zunini, Cristian Rocha, Fernando Carrera
Copywriters: Cristian Rocha, Fernando Carrera, Álvaro Zunini, Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
2009

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