Archive for the ‘shield’ tag
Crest Pro-health – food letters
Everyday food & drink acids can cause irreversible loss of your tooth enamel.
Save your enamel. Because once its gone, it can be gone for good. Try new Crest Pro-Heath Enamel Shield.
Brand name: Crest Pro-health
Generic name/category: Toothpaste
Company: Crest
Country/Market: USA, North America
Indication(s)/use: Protection of teeth enamel, Fights cavities, tartar, sensitivity, plaque, gingivitis, teeth whitener, Freshens breath
Target: Consumers (DTC)
Tagline: Healthy, Beautiful Smiles for Life.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009
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Actimel
Extra protection that nature didn’t give you.
Naturally strengthens human defenses.
Agency: Young and Rubicam Brands
Creative Director: Michal Imbierowicz
Art Director: Grzegorz Karwowski
Copywriter: Bartek Klimaszewski
Brand name: Actimel
Generic name/category: Lactobacillus casei, probiotic
Company: Danone
Country/Market: Poland, Europe
Indication(s)/use: Digestive and immune system
Target: Consumers (DTC)
Tagline: Naturally strengthens human defenses.
Publication: 2008
