The Pharmageddon viral and social marketing effort portraying the end of the pharmaceutical marketing as we know has been officially claimed. S+R Medical Communications and Friday Morning have finally released this video on YouTube admitting to everything.

Phamaceutical marketing as we know it is not as viable as it once was. Something needs to change and S+R and Friday morning, after conducting market research decided to do something about it with this innovative campaign.

Does it mean it’s all finished? No more zombie-reps going after doctors for their prescriptions? The countdown on the Pharmageddon microsite is still going, so maybe they have a few more surprises in their bag…

See the Pharmageddon album on AdPharm where you can find all links related to the campaign.

Related posts on blog.adpharm.net:

• Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
• Who is behind Pharmageddon 2012?

For a while now, AdPharm has been gathering pharmaceutical advertising in multiple media forms and in different markets around the World. A little known fact is that we are also gathering self-promo ads from advertising agencies. It’s tough enough to come up with fresh new ideas for your clients every time, it’s even tougher to come up with the next great idea for your own agency, isn’t it?

So that is why we have galleries ads of ad agencies from the US and Canada among others.

Those galleries are nowhere close to having the same amount of items as the drug ad galleries, but we plan on expending it a lot more in the near future.

So come on over and have a look…

Léger and Associés Radiologists
Voir, comprendre & Diagnostiquer

Radiologie * Mammographie * Échographie * Ostéodensitométrie * Résonnance magnétique * Scan

Nous vous invitons à consulter notre site web www.legerradiologie.qc.ca pour connaître la description détaillée de nos services.

See, understand & Diagnose
Mammography * Radiology * Ultrasound * Bone Densitometry * Magnetic Resonance Scan
We invite you to visit our website www.legerradiologie.qc.ca for a detailed description of our services.

Brand name: Léger and Associés
Generic name/category: Radiologists
Country/Market: Canada, North America
Indication(s)/use: service, radiology
Target: Healthcare Professionals (HCP)
Tagline: Voir, comprendre & Diagnostiquer
Publication: Le Patient vol3 no1 Mars 2009

The new addiction to our oncology product lineup.

Pharmaceutical Partners of Canada Inc. is proud to be known throughout the industry for reliability and outstanding customer service – the right products, on time, and at competitive prices.

Product monograph is available upon request.

If hospital pharmacy is your life, we’ve got your website.

Recommended dose: 1 to 2 times per week.
Indication: Improved industry awareness and job satisfaction. Possible career advancement. Can be taken with or without food. Repeat.
Side effect: May induce excitement.

More on Adpharm

Mankind’s greatest explorers

Our world-class specialists design and interpret studies, identifying the best endpoints, biomarkers and data analysis strategies. Discover for yourself the benefits of combining scientific integrity with curiosity and inspiration.

Early Stages

Agency: Langland

Brand name: Kendle
Generic name/category: data analysis
Company: Kendle
Country/Market: UK, Europe
Indication(s)/use: biomarkers, endpoints and data analysis
Target: Trade
Tagline: Real people. Real results.

Newspaper ad and 2 TV commercials.

Agency: Beauchemin Communication Marketing
VP, Creative Director: Cédric Loth
Copywriter: Hugues Marquart
Art Director: Yanik Tereso
Graphic Designer: Daniel Proulx
Agency Producer: Marie France Cusson
Production house: 6ixdegrés
Animation: Frame
Audio: Audio Z

Company: Biron
Country/Market: Canada, North America
Services: Medical laboratory, sleep care, Workplace services and medical imaging
Target: Consumers (DTC)
Tagline: Your health doesn’t wait (Votre santé n’attend pas)
Publication: 2009

Many European healthcare agencies. Only one real expert.
GSW Europe, the 100% healthcare agency.

Company: GSW Europe
Country/Market: Europe
Services: Healthcare communications agency
Target: business and trade
Publication: Pharmaceutical Executive Europe May 2009