Did you know you can search for ads by company name, brand or even generic name on AdPharm?

Here’s just a few as an example:

• Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
• Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
• Generic name: sildenafil, insulin, drospirenone, varenicline…

Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.

Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.

Part of the things we look for when we add print, web or tv ads in the Adpharm gallery is if those ads, on a conceptual stand-point are straight communications or if they use some kind of metaphorical or analogical approach.

Read the rest of this entry »

It is now possible to search for specific copy in ads on AdPharm. Although not all ad copy is included in our database, the main copy points are, which makes it easy to find ads with specific words and copy themes. To search for copy, you simply need to do an “advanced search“, and this is accessible by clicking on the advanced search link positioned under the quick search field on AdPharm as seen on the right. Read the rest of this entry »

Looking for pharmaceutical ads with specific visuals?

A big part of what AdPharm was created for is to provide pharmaceutical advertising industry people with the ability to conduct searches using keywords (or tags) on a wide range of print, TV and web advertisements. The sample shown here is just a portion of the “stomach“-related ads you can find in AdPharm’s visual database. We chose the word “stomach” simply for the sake of the demonstration. It goes without saying that you can conduct a search with any other word(s) such as: brain, arm, limb, child, parent, heart, CV system, cells, skin, animal, etc…

In a similar fashion to searching for stock images on the Web, the search results depend on which keywords are used. If it’s a combination of keywords vs. a single keyword, the search results may vary drastically. It all depends on what you are looking for. For example, to get the results shown above, the search words we used were “stomach” and “belly” (as seen on the inset image). We wanted to be sure to have a wide variety of ads, so we used the “OR” condition to get ads that had either one of the two words. Choosing the condition “AND” would have narrowed down the results to ads that had both words in their tags.

We could have checked all the terms in the list (Title, Description, Tags and Brand name) but that would also have given us results that did not necessarily have a stomach or belly in the visual portion of the ad. For instance, an ad for Midol, which is for stomach cramps would not necessarily show a stomach but it would have the word Stomach in its description, as it is part of the indication for that product.

So if you are looking to create a new ad for your pharma brand or your client’s, try a search on AdPharm. There you can find out what’s been already done…

Many users using Internet Explorer were getting an empty results page with the quick search on AdPharm. The issue has now been fixed. Should you have any more issues, you can use the advanced search feature which has worked without issues in the past.

Please don’t hesitate to email us at support@adpharm.net should you have any issues using the gallery.

Thank you!

Trademarkia is a new online service that is the largest, most accurate, and most complete free search engine for U.S. federally registered trademarks on the Internet. They provide up to the minute contextual information about the current use of interesting business names, slogans, and logos through pictures, commercials, and conversations from Flickr, Google, Youtube, and Twitter for each U.S. trademark filed in with the United States Patent and Trademark Office (USPTO) since the year 1870.

You can also discover interesting trademarks that are now abandoned and expired. File U.S. trademarks on logos, trademark slogans, and trademark business names that are not being used.

Trademarkia

Perdida
Si pudieran ayudarse, no te lo pediríamos a ti.
Associacíon Grupo Ermita Alzheimer de Guatemala

Lost
If they could help, we wouldn’t have to ask you.

Agency: Wurmser Ogilvy & Mather, Guatemala
Creative Director: Ramiro Eduardo
Art Director/Photographer: Alex Barrera
Copywriters: Alex Barrera, Ramiro Eduardo

Generic name/category: public service, fund raising, disease awareness
Company: Associacíon Grupo Ermita Alzheimer de Guatemala
Country/Market: Guatemala, Central America
Indication(s)/use: Alzheimer’s Disease (AD)
Target: Consumers (DTC)
Tagline: Si pudieran ayudarse, no te lo pediríamos a ti.
If they could help, we wouldn’t have to ask you.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009