Make hay of every day

Ask here for fast hayfever relief without drowsiness

Fexofenadine (Allegra, Telfast, Fastofen, Tilfur) is an antihistamine drug used in the treatment of hayfever and similar allergy symptoms. It was developed as a successor of and alternative to terfenadine (brand names include Triludan and Seldane), an antihistamine with potentially serious contraindications. Fexofenadine, like other second and third-generation antihistamines, does not readily cross the blood-brain barrier, and so causes less drowsiness than first-generation histamine-receptor antagonists. It works by being an antagonist to the H1 receptor.

It has been described as both second-generation and third-generation.

More on Wikipedia

Agency: Publicis Life Brands, Sydney, Australia
Creative Director: Nicki Mortimer
Art Director: Rob Kelly
Copywriter: Nicki Mortimer
Agency Producer: Andrew Wallace

Brand name: Telfast
Generic name/category: Fexofenadine, antihistamine
Company: Sanofi-Aventis
Country/Market: Australia, Oceania
Indication(s)/use: hey fever, allergies
Target: Consumers (DTC)
Tagline: Make hay of every day
Medium: Print ad
Size/duration: poster
Publication/Aired: 2009

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Sep 13, 2009

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Rápida digestión

El digestivo y antiflatulento a la vax.
Enzima… de todas las comidas.

Fast digestion

Agency: Maruri Grey Ecuador
Creative Director: Pipo Morano
Art Directors: Cesar Chica, Andrés Noboa and Paco Pincai
Copywriter: Pipo Morano
Photographer: Francisco Santander

Brand name: Stamyl
Generic name/category: antiflatulent
Company: Grupo Farma de Colombia
Country/Market: Ecuador, South America
Indication(s)/use: Gas, flatulence
Target: Consumers (DTC)
Tagline: Rápida digestión – Fast digestion
Medium: Print ad
Size/duration single-page, poster
Publication/Aired: March 2009
Source: Ads of the World

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Background:
Prostate cancer is the most common cancer amongst men.
One of the symptoms is the increasing difficulty to urinate. However, when detected and treated in the early stages of disease, prostate cancer has a cure rate of over 90%

Challenge:
The Belgian Association of Urologists asked us to raise awareness about prostate diseases by convincing men to visit their urologist for a screening. But how can you reach all Belgian men without a media budget?

Solution:
We took Belgium’s most famous landmark: Manneken Pis, a small bronze fountain depicting a naked little boy urinating. Simply by lowering the water pressure we turned Manneken Pis into Manneken Drip. To the spectacle, we added a sign reading ‘Having trouble urinating? Have a prostate check today.’

Results and Effectiveness:
The reactions were overwhelming. The dripping statue was an item in every possible newspaper and an issue on more than 15,000 websites. Our action got coverage on national radio and tv news. Urologists were interviewed to explain the problem on television and EU Health Commissioner Markus Kyprianou spontaneously supported our action. But more important: the awareness campaign didn’t miss its goal. Our message reached an estimated 85% of the Belgians.

September 14th – European Prostate Awareness Day.
Having trouble urinating? Have a prostate check today.

Agency: Famous
Creative Directors: Christophe Ghewy, Tim Driesen, Joeri Van Den Broeck
Copywriter: Iwein Vandevyver
Art Director: Tom Jacobs

Brand name: European Prostate Awareness Day
Generic name/category: Disease awareness
Company: Belgian Association of Urologists
Country/Market: Belgium, Europe
Indication(s)/use: Prostate diseases
Target: Consumers (DTC)
Publication: 2009

Face it! You only want me because I always have your food ready. I’m sick of being used!

We’ve come so far together, but now you want to throw everything out the window. Your coldness hurts me. Don’t you feel my pain?

So now you’re sorry, huh?
Well, it’s too late. I only hope my pain is your pain

For sensitive teeth.

Sensodyne is a toothpaste marketed for individuals with sensitive teeth. It is a registered trademark of GlaxoSmithKline which acquired it in 2001 in the purchase of Block Drug which developed it. – Wikipedia

Agency: REP/GREY Worldwide, Bogotá, Colombia
Creative Director: Mauricio Dueñas
Creative VP: Juan Pablo Hernández
Art Director / Photographer: Juan Carlos Fandiño
Copywriter: León Corkidi
2009

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