Archives Of Family Medicine – November 1992

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Cough… Cough…
[School Receptionist 1] She’s not herself.

Achoo!
[School Receptionist 2] Something’s wrong.
[School Receptionist 3] All that vitamin C…
[School Receptionist 2] She loves her “C”.

Achoo!
[School Receptionist 3] But she needs medicine. So, we decided to surprise her.

The receptionist sits at her desk and finds a box of Vicks DayQuil with Vitamin C.
[School Receptionist 4] Vicks DayQuil… with vitamin C!
[School Receptionist 2] She’s a “C”-freak.
[School Receptionist 4] You guys…

[Voice-over] New Vicks Dayquil plus vitamin C. All the relief of DayQuil plus a 150% of the recommended value of vitamin C.
Also try NyQuil plus vitamin C. Vicks. You’re taken care of.

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Brand name: Vicks DayQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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For Major Depressive Disorder (MDD)
Lexapro is now approved for adolescents aged 12 to 17
Lexapro provides symptom relief for adolescents with MDD.

Brand name: Lexapro
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Adolescents with Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: Drug Topics – August 2009

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Objawy ADHD Wystepuja
Occurring ADHD symptoms

Generic name/category: Disease awareness
Company: Lilly
Country/Market: Poland, Europe
Indication(s)/use: Attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: Answers that matter.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Gazeta Farmaceutyczn – June 2009

Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: Sridhar Gopalratnam
Art Directors: Ivan Hady Wibowo, Andrian Pranata
Photographers: Andrian Pranata, Jonathan Tay
Retoucher: Procolor/Cliq

Brand name: Zeiss Lenses
Generic name/category: eye glasses, ophtalmology
Company: Carl Zeiss
Country/Market: Singapore, Asia
Indication(s)/use: Vision correction
Target: Consumers (DTC)
Publication: 2009

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Every visit can be a chance to catch up

Camp visit, sports visit, back-to-school visit.

ACIP recommends a 2nd varicella vaccination for all appropriate 7 – 18 year olds who previously received 1 dose.

Visit MerckVaccines.com

Brand name: Varivax
Generic name/category: Varicella virus vaccine live
Company: Merck
Country/Market: USA, North America
Indication(s)/use: varicella
Target: Healthcare Professionals (HCP)
Tagline: very visit can be a chance to catch up
Publication: Contemporary Pediatrics July 2009