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Prenez le contrôle pour aider à la maîtrise de la T.A.
Olmetec – une puissance pour aider au contrôle de la T.A.

[Road sign] Maintenant sur la liste de médicaments du Québec.

Take charge to help control BP
Olmetec has power to help control BP.
[Road sign] Now on the Quebec list of medications

Brand name: Olmetec
Generic name/category: Olmesartan, Angiotensin II receptor antagonists (ARA – ARB), Imidazoles
Company: Schering-Plough
Country/Market: Canada, North America
Indication(s)/use: Hypertension, High Blood Pressure (HBP)
Target: Healthcare Professionals (HCP)
Tagline:
Prenez le contrôle pour aider à la maîtrise de la T.A.
Take charge to help control BP
Medium: Print ad
Size/duration: single-page
Publication/Aired: Le Patient – vol.3 no.3 – August 2009

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Introducing Simponi.
The first monthly SC anti TNF a…

… all in one

-Proven efficacy in RA, As and PsA
-SmartJect autoinjector – designed to be patient-friendly
-Low injection volume (0.5 mL)
-Human lgG1k monoclonal antibody
-Patient support through the BioAdvantage Network

Monthly Simponi

The Simponi SmartJect autoinjector. Designed to be arthritis-patient-friendly.

Brand name: Simponi
Generic name/category: Golimumab, Monoclonal antibodies, TNF-alpha inhibitors
Company: Schering-Plough
Country/Market: Canada, North America
Indication(s)/use: Rheumatoid Arthritis (RA), Psoriatic Arthritis (PsA) and Ankylosing Spondilitis (AS)
Target: Healthcare Professionals (HCP)
Tagline: all in one
Medium: Print ad
Size/duration: three-page spread
Publication/Aired: NEJM – September 24, 2009

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An inside look at a different way to help lower cholesterol.

Simple suggestions for making everyday choices.
If you are like many people, you may be using diet and exercise to manage your cholesterol. Eat smart and be active.

Find more useful tips at more.com/simplesuggestions

Brand name: Zetia
Generic name/category: Ezetimibe, Hypolipidemic agents, Lactams
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol, hypercholesterolemia
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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For occasional constipation
MiraLAX laxative sets your patients free

Recommend MiraLAX to liberate your patients from occasional constipation and put them in control of their condition.

Brand name: MiraLAX
Generic name/category: Polyethylene glycol, laxative
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: occasional constipation
Target: Healthcare Professionals (HCP)
Tagline: Restore your patients’ natural rhythm
Medium: Print ad
Size/duration: single-page
Publication/Aired: Contemporary Ob/Gyn – August 2009

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Why choose an allergy medicine that won't last as long as you do?

New Claritin 12-hour

Introducing Claritin 12-hour, the only 12-hour allergy medicine that relieves your worst symptoms without making you drowsy.

Loratadine is an antihistamine drug used to treat allergies, and marketed for its non-sedating properties. It is marketed by Schering-Plough and Shionogi in Japan under several trade names such as Claritin, Claritin-D, Claritine, Clarityn, Clarityne or Fristamin depending on the market; by Cadila as Lorfast; by Lek as Lomilan or Flonidan; by Sandoz as Symphoral; by Ranbaxy as Roletra; by Pliva as Rinolan; by Teva as AllergyX; by Wyeth as Alavert; and by Pharma International as Tidilor. It is also available as a generic. In a version marketed as Claritin-D or Clarinase, loratadine is combined with pseudoephedrine, a decongestant; this makes it somewhat useful for colds as well as allergies, but adds potential side-effects of insomnia, nervousness, and anxiety.

It is considered a second generation agent.

More on Wikipedia

Brand name: Claritin
Generic name/category: Loratadine, antihistamine, H1 receptor antagonists, Carbamates
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: allergies
Target: Consumers (DTC)
Tagline: Live Claritin Clear. Indoors and Out.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader's Digest – September 2009

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Aug 28, 2009

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Zetia helps fight cholesterol differently.

Unlike some statins, Zetia has not been shown to prevent heart disease or heart attacks.
Zetia works in the digestive tract, not the liver, to help block the absorption of cholesterol that comes from food.

For more information, call 1-800-98-Zetia or visit Zetia.com

Brand name: Zetia
Generic name/category: Ezetimibe, Lipid modifying agent
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol lowering
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Publication: US News And World August 2009

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