Archive for the ‘scared’ tag
Acuvue Oasys with Hydraclear Plus
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Time to change – scared kids – TV commercial
Children at a birthday party talk to a hand-held camera. A birthday cake with lit candles is presented to the birthday girl while everyone sings the “Happy birthday song”. We hear a child scream then all children and we, through the hand-held camera go towards the screaming.
A man is terrifying the children with a big black spider balloon. The children are actually only acting up and playing around with the man.
[Voice-over]Is this what you were expecting, or was it something much worse?
That’s me, I’m Stewart. I was diagnosed with schizophrenia 12 years ago.
People like me who have a diagnosis of mental illness face stigma and discrimination every day. Luckily, I have the support I need from family and friends, to help me get on with my life.
Visit Time-to-change.org.uk and find out how you can help end the stigma.
Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 50 seconds
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
3 views
Aug 31, 2009
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Time to change – scared kids – TV commercial
Children at a birthday party talk to a hand-held camera. A birthday cake with lit candles is presented to the birthday girl while everyone sings the “Happy birthday song”. We hear a child scream then all children and we, through the hand-held camera go towards the screaming.
A man is terrifying the children with a big black spider balloon. The children are actually only acting up and playing around with the man.
[Voice-over]Is this what you were expecting, or was it something much worse?
That’s me, I’m Stewart. I was diagnosed with schizophrenia 12 years ago.
People like me who have a diagnosis of mental illness face stigma and discrimination every day. Luckily, I have the support I need from family and friends, to help me get on with my life.
Visit Time-to-change.org.uk and find out how you can help end the stigma.
Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 50 seconds
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Talcid
Don’t be afraid to eat
An antacid is any substance, generally a base or basic salt, which counteracts stomach acidity. In other words, antacids are stomach acid neutralizers.
Antacids perform a neutralization reaction, i.e. they buffer gastric acid, raising the pH to reduce acidity in the stomach. When gastric hydrochloric acid reaches the nerves in the gastrointestinal mucosa, they signal pain to the central nervous system. This happens when these nerves are exposed, as in peptic ulcers. The gastric acid may also reach ulcers in the esophagus or the duodenum.
Other mechanisms may contribute, such as the effect of aluminum ions inhibiting smooth muscle cell contraction and delaying gastric emptying.
Agency: Alice BBDO, Istanbul
Creative Director: Ali Goral
Art Director: Koray Ekremoglu
Photographer: Nejat Talas
Brand name: Talcid
Generic name/category: antacid
Company: Bayer
Country/Market: Turkey
Indication(s)/use: Indoors and outdoors allergy symptoms
Target: Consumer (DTC)
Tagline: Don’t be afraid to eat
Publication: 2009
