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Man lands at the airport, and forgets his grand-daughter's name.

Donepezil (also misspelled donezepil), marketed under the trade name Aricept by its developer Eisai and partner Pfizer, is a centrally acting reversible acetylcholinesterase inhibitor. Its main therapeutic use is in the treatment of Alzheimer's disease where it is used to increase cortical acetylcholine. Its binding to the acetylcholinesterase can be seen at Proteopedia 1eve. It has an oral bioavailability of 100% and easily crosses the blood-brain barrier. Because it has a half life of about 70 hours, it can be taken once a day. Initial dose is 5 mg per day, which can be increased to 10 mg per day after an adjustment period of at least 4 weeks.

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Brand name: Aricept
Generic name/category: Donepezil, Anticholinesterases Antidementia agents
Company: Pfizer and Eisai
Country/Market: USA, North America
Indication(s)/use: Alzheimer's disease (AD)
Target: Consumers (DTC)
Tagline: Don't wait.
Medium: TV commercial
Size/duration: 60 seconds
Publication/Aired: 2009

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Aug 27, 2009

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Couple at the bowling alley.

Donepezil (also misspelled donezepil), marketed under the trade name Aricept by its developer Eisai and partner Pfizer, is a centrally acting reversible acetylcholinesterase inhibitor. Its main therapeutic use is in the treatment of Alzheimer’s disease where it is used to increase cortical acetylcholine. Its binding to the acetylcholinesterase can be seen at Proteopedia 1eve. It has an oral bioavailability of 100% and easily crosses the blood-brain barrier. Because it has a half life of about 70 hours, it can be taken once a day. Initial dose is 5 mg per day, which can be increased to 10 mg per day after an adjustment period of at least 4 weeks.

More on Wikipedia

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

Brand name: Aricept
Generic name/category: Donepezil, Anticholinesterases Antidementia agents
Company: Pfizer and Eisai
Country/Market: USA, North America
Indication(s)/use: Alzheimer’s disease (AD)
Target: Consumers (DTC)
Tagline: Don’t wait.
Medium: TV commercial
Size/duration: 60 seconds
Publication/Aired: 2009

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0 views
Aug 27, 2009

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Aricept Bowling Alley TV commercial

TV commercials – Couple at bowling alley and couple at the airport

Print ad

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Brand name: Aricept
Generic name/category: Donepezil, Anticholinesterases Antidementia agents
Company: Pfizer and Eisai
Country/Market: USA, North America
Indication(s)/use: Alzheimer’s disease (AD)
Target: Consumers (DTC)
Tagline: Don’t wait.
Medium: single-page print ad and 60-second commercials
Publication/Aired: 2009

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Save tissue for tears

Agency: Saatchi & Saatchi Switzerland
Art Director: Lisa Mcleod
Copywriter: Maureen Mccabe
Illustrator: Lisa Mcleod / Maureen Mccabe and Mitchell Gray
Photographer: Benjamin Chelly and Nicolas Lieber

Brand name: Otrivin
Generic name/category: Xylometazoline, Nasal decongestant
Company: Novartis Consumer Health
Country/Market: Switzerland, Europe
Indication(s)/use: Nasal congestion
Target: Consumers (DTC)
Tagline: Save tissue for tears
Publication: June 2009
Source: Coloribus

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Print ad	TV commercial

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Hat tip: pharmamkting.blogspot.com

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Your donation goes a long way
Starship Foundation
Call 0900 STARSHIP to give $20 or visit starship.org.nz/foundation
www.flu.sa.gov.au

The commercial features three-year-old Ethan Rae from Auckland’s North Shore. Ethan was born with a rare immune deficiency disorder but since receiving a bone marrow transplant in Starship in December 2007 he is well on the road to recovery.

Agency: DDB New Zealand
Executive creative director: Toby Talbot
Creative team: Regan Grafton and Bridget Taylor
Executive producer: Judy Thompson
Producer: Chloe Sutherland
Director: Adam Stevens
Production House: Robber’s Dog Films
Director of photography: Crighton Bone
Producers: Mark Foster and Helen Naulls
Post Production: Oktobor
Sound and music: Liquidstudios
2008

Award for best soundtrack at New Zealand’s 2009 Axis Awards.

Via The Inspiration Room