Archive for the ‘rich media’ tag
Increaseyourchances.org – Birds and bees can’t always make babies…
Birds and bees can’t always make babies…
1 in 8 couples have difficulty conceiving. Talk with a fertility specialist now and you may increase your chances.

Description: Karen and Neil are a couple having trouble conceiving. EMD Serono has produced increaseyourchances.org, a website depicting the troubles of a couple trying to conceive a child. And the couple is shown as a man dressed as a bee and the woman as a bird, which is of course a humorous take on the “birds and bees” sex-talk. The information is presented in videos that can be shared with others through social media such as Twitter, Facebook, MySpace and De.li.cious. There’s a healthy dose of information, humor and even sarcasm in the videos which makes for an entertaining time while getting just enough educational content to want to know more by visiting Fertility Lifelines.
EMD Serono’s fertility treatments are: Gonal-f, Ovidrel, Luvedris and Cetrodine

Brand name: Increaseyourchances.org
Generic name/category: Fertility solutions
Company: EMD Serono
Country/Market: USA, North America
Indication(s)/use: Disease awareness
Target: Consumers (DTC)
Tagline: Birds and bees can’t always make babies
Medium: Internet
Size/duration: various
Publication/Aired: 2010
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MyAlli and Alli Circles Community SM
MyAlli.com is a web portal for people that are either taking Alli, about to start taking it or just thinking about it and wanting to know more. The site has three main sections… More on AdPharm.net
Brand name: Alli
Generic name/category: Orlistat, Antiobesity drugs, Lactones
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Obesity
Target: Consumers (DTC)
Tagline: Success starts here
Medium: Internet
Size/duration: Website / Social Media
Publication/Aired: 2009
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