Archive for the ‘reflection’ tag
Viagra DTC campaign
Click on individual images to view on AdPharm.

Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009
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Humalog Mix 25 – Mountains
Help your patients see convenient insulin therapy more clearly.
Give your patients another option towards glycemic control.
Humalog Mix25 twice-a-day – basal and mealtime insulin analogues conveniently combined in a single pen – may be just what they have been looking for.
Open the dialogue to Humalog.

Insulin lispro (marketed by Eli Lilly and Company as “Humalog”) is a fast acting insulin analogue; it was the first insulin analogue.
It was engineered through recombinant DNA technology so that the penultimate lysine and proline residues on the C-terminal end of the B-chain were reversed. This modification did not alter receptor binding, but blocked the formation of insulin dimers and hexamers. This allowed larger amounts of active monomeric insulin to be available for postprandial (after meal) injections.
It has been shown by Shimoda et al. that, when comparing three insulin delivery methods, i.v. (intravenous) regular insulin, s.c. (subcutaneous) insulin Lispro, and s.c. regular insulin, that s.c. insulin Lispro performs almost as well as i.v. regular insulin in handling meal disturbances. S.c. regular insulin performed worse than s.c. insulin lispro, resulting in postprandial glucose peaks, in addition to postprandial hypoglycemia.

Brand name: Humalog Mix 25
Generic name/category: 25% Insulin lispro injection rDNA origin, 75% insulin lispro protamine suspension
Company: Lilly
Country/Market: Canada, North America
Indication(s)/use: diabetes
Target: Healthcare Professionals (HCP)
Tagline: Open the dialogue to Humalog.
Medium: Print ad
Size/duration: single-page
Publication/Aired: CMAJ – August 4, 2009
To see all of this brand's ads on AdPharm, click here
5 views
Aug 11, 2009
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World Cancer Day
For some, smoking starts early.
Starting this World Cancer Day, let’s ensure for our children a smoke-free childhood.
A Wockhardt initiative.
Agency: Sorento Healthcare Communications
Creative Director-copy: Rajesh Rai
Art Director: Jitendra Choudhari
Copywriter: Lyndon Louis
Product Manager: Anil Nair
Artist/photographer/animator: Gurunath Bhadekar, Sabin Antony
RXClub 2008 Silver Award Winner





