Archive for the ‘Reckitt Benckiser’ tag
Mucinex HCP
Mucinex products are the only FDA-approved, timed-release guaifenesin products on the market.
Recent FDA Action…
August 27, 2007
Manufacturing stops for companies marketing unapproved products containing guaifenesin in timed-release form.
November 26, 2007
Shipping stops for unapproved products containing guaifenesin in timed-release form.

Brand name: Mucinex, Mucinex-D and Mucinex-DM
Generic name/category: Guaifenesin, Uric acid, Expectorants, cough and cold preparations
Company: Adams respiratory therapeutics, acquired by Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: cough and mucus
Target: Healthcare Professional (HCP)
Tagline: Mucinex in. Mucus out.
Medium: Print ad
Size/duration single-page
Publication/Aired: Drug Topic – November 2008
To see all of this brand’s ads on AdPharm, click here
Mucinex DTC
Kid coughing?
Give mucus a time-out with great tasting Mucinex Mini-Melts.
When mucus causes your child’s cough and chest congestion, you need Mucinex cough Mini-Melts. Each packet is sprinkled on your child’s tongue and easily swallowed. Mucinex Cough Mini-Melts are a great tasting, kid-friendly way to break up mucus and quiet coughing.

Brand name: Mucinex
Generic name/category: Guaifenesin, Uric acid, Expectorants, cough and cold preparations
Company: Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: cough and mucus
Target: Consumers (DTC)
Tagline: Mucinex in. Mucus out.
Medium: Print ad
Size/duration single-page
Publication/Aired: Working Mother – August September 2009
To see all of this brand’s ads on AdPharm, click here
Nurofen
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Click on image to view the commercial
Voice-over:
Not all painkillers work the same way as Nurofen. It travels swiftly towards the site of pain. Then, a scientifically proven formula works precisely where it’s needed to relieve pain, the intelligent way. For fast, effective relief.Nurofen.
Scientifically proven to target pain right at its source.

Brand name: Nurofen
Generic name/category: ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Consumers (DTC)
Tagline: Targeted relief from pain
Publication: 2009
To see all of this brand’s ads on AdPharm, click here
Strepsils Spain
Agency: Euro RSCG Madrid
Brand name: Strepsils
Generic name/category: Throat Lozenges
Company: Reckitt Benckiser
Country/Market: Spain, Europe
Indication(s)/use: Sore throat
Target: Consumers (DTC)
Publication: 2009
To see all of this brand’s ads on AdPharm, click here
Neurofen
Bull’s-eye!
Nurofen for children is the only paediatric analgesic that comes with its own syringe, specifically designed so it’s easier to give exactly the right dose, Exactly when it’s needed.
Brand name: Neurofen
Generic name/category: Ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: Fever, mild-to-moderate pain
Target: Healthcare Professionals (HCP)
Tagline: For fast and effective fever relief.
Publication: 2009
To see all of this brand’s ads, click here




