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[Voice-Over]
Aaaah! Fall. A season synonymous with vibrant colors. Fresh air. Walking in the woods. Bird watching. And running!
Whatever you’re into, Celebrex wishes you a happy season.

Ask your doctor about Celebrex.

Agency: Taxi

Brand name: Celebrex
Generic name/category: Celecoxib, Pyrazoles, COX-2 inhibitors, Antineoplastic drugs, non-steroidal anti-inflammatory drug (NSAID)
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: osteoarthritis (OA), rheumatoid arthritis (RA), acute pain and Ankylosing Spondilitis (AS)
Target: Consumers (DTC)
Tagline: Celebrex wishes you a happy season
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Introducing Simponi.
The first monthly SC anti TNF a…

… all in one

-Proven efficacy in RA, As and PsA
-SmartJect autoinjector – designed to be patient-friendly
-Low injection volume (0.5 mL)
-Human lgG1k monoclonal antibody
-Patient support through the BioAdvantage Network

Monthly Simponi

The Simponi SmartJect autoinjector. Designed to be arthritis-patient-friendly.

Brand name: Simponi
Generic name/category: Golimumab, Monoclonal antibodies, TNF-alpha inhibitors
Company: Schering-Plough
Country/Market: Canada, North America
Indication(s)/use: Rheumatoid Arthritis (RA), Psoriatic Arthritis (PsA) and Ankylosing Spondilitis (AS)
Target: Healthcare Professionals (HCP)
Tagline: all in one
Medium: Print ad
Size/duration: three-page spread
Publication/Aired: NEJM – September 24, 2009

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All prescription NSAID pain relievers, including Celebrates, may have cardiovascular risks.

That’s why it’s important to find out more about Celebrex. Take steps to Celebrex.com

Brand name: Celebrex
Generic name/category: Celecoxib, non-steroidal anti-inflammatory drug (NSAID)
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: osteoarthritis, rheumatoid arthritis, acute pain, painful menstruation and menstrual symptoms
Target: Consumers (DTC)
Tagline: Take steps to Celebrex.com
Publication: 2009

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For moderate to severe RA
I have rheumatoid arthritis. I also have a life.

If you suffer from moderate to severe RA, it can seem as though your life has been split in two. Enbrel can help bridge the gap.

Ask your rheumatologist about Enbrel today. To learn more about RA, Enbrel, and patient support call: 1-888-4enbrel and visit www.enbrel.com

Brand name: Enbrel
Generic name/category: Etanercept, TNF inhibitor
Company: Amgen and Wyeth
Country/Market: USA, North America
Indication(s)/use: Moderate to severe Rheumatoid Arthritis (RA)
Target: Consumers (DTC)
Tagline: Get closer to the life you want to live
Publication: Soap Opera Weekly June 16 2009

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Take control again