Archive for the ‘purple_background’ tag

Nexium – 50 states

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50 states. 1 healing purple pill a day.
The majority of patients with prescription drug coverage for Nexium pay $30 or less per month

Brand name: Nexium
Generic name/category: esomeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: prevent the formation of gastric acid
Target: Direct to consumer (DTC)
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Reader's Digest – February 2009

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From Wikipedia:
Esomeprazole is a proton pump inhibitor (brand names Sompraz, Zoleri, Nexium??, Lucen, Esopral; Axagon in Italy, Nexiam in Belgium) developed and marketed by AstraZeneca which is used in the treatment of dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome. Esomeprazole is the S-enantiomer of omeprazole (marketed as Losec/Prilosec), and AstraZeneca claims improved efficacy of this single enantiomer product over the racemic mixture of omeprazole. However, this greater efficacy has been disputed, with some claiming it offers no benefit from its older form.

More on Wikipedia

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Halls cough drops – partner

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Soldier on, partner.
Get through the season. Halls.

For tips to help you stay well during cold & flu season, visit GetHalls.com
Use Halls cough drops to temporarily relieve: cough due to a cold, occasional minor irritation or sore throat

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Agency: JWT, New York, USA
Chief Creative Officers: Ty Montague, Harvey Marco
Executive Creative Director: Wayne Best
Design Director: Aaron Padin
Art Director: Grant Mason
Copywriter: Kevin Mulroy
Planner: Rodrigo Maroni
Director of Integrated Production: Clair Grupp
Director of Production: Nick Scotting
Art Producer: Sara Clark
OOH Producer: Paul Charbonnier
Newspaper Producer: Deborah Nall
Production Router: Cynthia Clements
Retouching: Retouching Studio @ JWT
Photographer: Matt Hoyle

Brand name: Brand
Generic name/category: Cough drops
Company: Cadbury Adams USA LLC
Country/Market: USA, North America
Indication(s)/use: Cold and Flu, cough, irritatted and sore throat
Target: Consumers (DTC)
Tagline: Get through the season. Halls.
Medium: Print ad
Size/duration: Single-page
Publication/Aired: 2009

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Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.