Prenez le contrôle pour aider à la maîtrise de la T.A.
Olmetec – une puissance pour aider au contrôle de la T.A.

[Road sign] Maintenant sur la liste de médicaments du Québec.

Take charge to help control BP
Olmetec has power to help control BP.
[Road sign] Now on the Quebec list of medications

Brand name: Olmetec
Generic name/category: Olmesartan, Angiotensin II receptor antagonists (ARA – ARB), Imidazoles
Company: Schering-Plough
Country/Market: Canada, North America
Indication(s)/use: Hypertension, High Blood Pressure (HBP)
Target: Healthcare Professionals (HCP)
Tagline:
Prenez le contrôle pour aider à la maîtrise de la T.A.
Take charge to help control BP
Medium: Print ad
Size/duration: single-page
Publication/Aired: Le Patient – vol.3 no.3 – August 2009

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Brand name: Vyvanse
Generic name/category: Lisdexamfetamine, Amphetamines
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD), pediatric and adult
Target: Healthcare Professionals (HCP)
Tagline: The first prodrug stimulant
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Contemporary Pediatrics – September 9, 2009

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Back to school
Demonstrated efficacy with duration that spans multiple life settings.
8:30 AM – School time
5 PM – Activity time
8 PM – Homework/family time

Brand name: Vyvanse
Generic name/category: Lisdexamfetamine, Amphetamines
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: For the treatment of ADHD
Medium: Print ad
Size/duration: single-page
Publication/Aired: Contemporary Pediatrics – September 2009

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Help deliver response in chronic Phase Ph+ CML After Gleevec

Brand name: Tasigna
Generic name/category: nilotinib, Tyrosine kinase inhibitors, Antineoplastic drugs
Company: Novartis Oncology
Country/Market: USA, North America
Indication(s)/use: chronic phase and accelerated phase Philadelphia chromosome-positive (Ph+) chronic myelogenous leukemia (CML)
Target: Healthcare Professionals (HCP)
Tagline: Help deliver response
Medium: Print ad
Size/duration: three-page spread
Publication/Aired: Blood – August 27, 2009

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An inside look at a different way to help lower cholesterol.

Simple suggestions for making everyday choices.
If you are like many people, you may be using diet and exercise to manage your cholesterol. Eat smart and be active.

Find more useful tips at more.com/simplesuggestions

Brand name: Zetia
Generic name/category: Ezetimibe, Hypolipidemic agents, Lactams
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol, hypercholesterolemia
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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A pioneer in cancer innovation – exploring new directions

At Genentech BioOncology, we’re leading the fight against cancer with innovative science and are working to transform cancer treatment.

A family of Firsts
A robust pipeline
A commitment to patients.

www.biooncology.com

Generic name/category: Bio oncology
Company: Genentech
Country/Market: USA, North America
Indication(s)/use: Corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Translating science into life
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Blood – August 20, 2009

You don't have to live with a car.

Mederma is an onion-extract-based topical gel produced by Merz Pharmaceuticals of Greensboro, North Carolina. Mederma's marketing claims it can make scars “softer, smoother, and less noticeable”. A 2006 published peer reviewed research article indicated no statistically significant change in hypertrophic scar appearance from products of this type. However, a 1996 study into the therapeutic values of onion and garlic found that they may act as an anti-inflammatory and bacteriostatic and in 2002, researchers found that Mederma improved collagen organization after injury in rabbits.

More on Wikipedia

Brand name: Mederma
Generic name/category: onion-extract-based topical gel
Company: Merz
Country/Market: USA, North America
Indication(s)/use: soften, smooth and reduce appearance of scars
Target: Consumers (DTC)
Tagline: Leave your scar behind
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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Sep 07, 2009

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