Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

Description: This campaign showcases people that have amazing ability with their hands. And the irony is that those people are not capable of detecting breast cancer with those hands.

[Supers]
Your hands can do amazing things.
Detecting early breast cancer is not one of them.
Get an annual mammogram.

Click here to visit the site.
To see all of the ads from this campaign, click here

Agency: Y&R Peru

Generic name/category: disease awareness, disease screening, mammograms
Company: Liga Contra el Cancer – League against Cancer
Country/Market: Peru, South America
Indication(s)/use: Breast cancer, mammograms
Target: Consumers (DTC)
Tagline: Get an annual mammogram
Medium: tv commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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movember,com

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movember,com

Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

movember,com

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AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

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Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

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