Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

Click here to see all the campaign elements on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Perhaps you can’t see us, but we are there.

Cruz Roja.

Agency: Publicis Dialog Spain, Madrid, Spain
Chief Creative Officer: Arturo Lopez
Creative Director: David Cavanilles
Art Directors: Jaime Campiña and Juan Hernanz
Copywriter: Alfonso Cuenca

Brand name: Red Cross/Cruz Roja
Generic name/category: Humanitarian aid, corporate awareness
Company: Red Cross/Cruz Roja
Country/Market: Portugal, Europe
Indication(s)/use: public awareness
Target: Consumers (DTC)
Tagline: Perhaps you can’t see us, but we are there.
Publication: November 2008

To see all of this brand’s ads on AdPharm, click here