Archive for the ‘Public service’ tag
Association Québécoise de la fibrose kystique
Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.
Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.
[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.
the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.
Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca
Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Not on my watch – program against Health-Associated-infections
Hai education bus
HAI Watch News
HAI Watch health portal
Not on my watch is a disease awareness effort from Kimberly-Clark to educate both the healthcare community and general public on the risks of Health-Associated infection (HAI). The program includes a web portal, a tour bus which features a mini-classroom to give accredited CHE/CME formations regarding HAI on-site and a PR microsite supplying information to media outlets about the program.
The HAI Watch health portal is a resource to help keep health organizations aware of the importance of health-associated infection prevention. The site sections include:
- HAI issues (Ventilator-Associated Pneumonia (VAP) / Surgical Site Infections (SSI) / Cross Contamination)
- Tools (which is extensive with lists of guidelines and links to useful information)
- Clinical Education (which offers accredited CHE programs)
- News and events
- AI champions (with feature stories and case studies)
- Partners and organizations
Plus New HAI awareness tools are added on an ongoing basis.
haiwatchnews.com is a PR page set by Abraham & Harrison to inform medias about the problem and where to find multi-media materials to spread the word.
Also part of the program are two YouTube videos, the first one is about the program itself.
And the second YouTube video is about proper hand-washing to prevent infection and it’s produced by the CDC.
Agency: Abraham & Harrison
Brand name: HAI – Not on my watch
Generic name/category: public service and awareness
Company: Kimberly-Clark
Country/Market: USA, North America
Indication(s)/use: Health-Associated Infections
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Tagline: Not on my watch
Medium: Internet
Size/duration: Web site / Portal / Social Media
Publication/Aired: 2009
Source: haiwatchnews.com/
More Social Media on AdPharm.net
Pfizers More than medication campaign
More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.
|
|
|
|||
|
|
|
|||
|
|
|
|||
|
|||||
Creative agency: Zig
Website development: Klik
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Novartis flu vaccines US print ad
Click on the images to see the full-sized ads and get all the info on AdPharm.
To see all of this brand’s ads on AdPharm, click here
Novo Nordisk corporate ad
Some see inhibitors as a lifetime of tests, bleeds, and complications.
Novo Nordisk helps them see a lifetime of possibilities.
Click on image to view ad details and full-size version on AdPharm.
To see all of this brand’s ads on AdPharm, click here
Bernard Meddoc institute – for your health
Microsite
This video is part of a hilarious French campaign specifically against counterfeit drugs. The aim of the effort is larger though, as it is in fact for the site confiancemedicament.com for the French drug industry (Les entreprises du médicament) which informs people on the safety and riskds associated with medical drugs.
There are currently 6 of those funny parodies. All videos are hosted on DailyMotion but are also seen on a specially created microsite. There is also a twitter site with funny comments about the pharma industry.
Charlie Kimball and Novo Nordisk
Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.
This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.
Click here to view the campaign details, full-size versions and links on AdPharm
