Archive for the ‘Proton_pump_inhibitors’ tag

Teva – Lansoprazole

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Teva’s Lansoprazole delayed-release capsules USP

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Nexium – 50 states

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50 states. 1 healing purple pill a day.
The majority of patients with prescription drug coverage for Nexium pay $30 or less per month

Brand name: Nexium
Generic name/category: esomeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: prevent the formation of gastric acid
Target: Direct to consumer (DTC)
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Reader's Digest – February 2009

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From Wikipedia:
Esomeprazole is a proton pump inhibitor (brand names Sompraz, Zoleri, Nexium??, Lucen, Esopral; Axagon in Italy, Nexiam in Belgium) developed and marketed by AstraZeneca which is used in the treatment of dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome. Esomeprazole is the S-enantiomer of omeprazole (marketed as Losec/Prilosec), and AstraZeneca claims improved efficacy of this single enantiomer product over the racemic mixture of omeprazole. However, this greater efficacy has been disputed, with some claiming it offers no benefit from its older form.

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Zoton Fastab

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Fastab-UK

We’ve shaved 45% off the price of Zoton Fastab

Same PPI but now at a lower price.

Brand name: Zoton Fastab
Generic name/category: Lansoprazole, Proton pump inhibitors, Benzimidazoles, Sulfoxides, Pyridines
Company: Takeda and Wyeth
Country/Market: UK, Europe
Indication(s)/use: Gastric acid, heart-burn
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009