Archive for the ‘Promotion’ tag
Prilosec sponsors you – social media campaign
Microsite
Prilosec.
Official sponsor or everything you do without heartburn
Description: This Social Marketing effort is meant to bring people the the Prilosec sponsor site and get them to enlist to be sponsored. In their own words: “Tell us who you are, what you love to do, and what you need to do it better. We also want to know, if sponsored, who you would tell about it.”
Once people have applied for sponsorship, their application becomes live on the site and people can vote for them. Throughout this, visitors are exposed to Prilosec and its benefits.
The winners get a gift in line with their passion.
With the campaign, there is a microsite, an official blog, a Twitter page and a Facebook page.
Brand name: Prilosec
Generic name/category: Omeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca and Proctor & Gamble
Country/Market: USA, North America
Indication(s)/use: dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome
Target: Direct-to-consumers (DTC)
Tagline: Heartburn gone. Power on.
Medium: Social Media
Size/duration: Microsite, official blog, Twitter page and Facebook page.
Publication/Aired: 2010
To see all of this brand’s ads on AdPharm, click here
These ads and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.
Glow-in-the-dark fungi for your next party?
Glow-in-the-dark bateria is a new innovation from CURB, a company specializing in “natural media” (see other post here for their “clean” advertising). This time, they’ve come up with this new thing consisting of harmless bacteria that lights up in the dark when placed on any surface.
This would be perfect for an event involving biochemists, healthcare professionals or pharmaceutical executives…
In their own words:
“The glow is a natural reaction of the bacteria and no chemicals are used to create the fluorescent effect. The intense glow which can last anywhere from a day to a week will and bespoke designs can be created from any artwork supplied.”
Curb have offices in the UK, UAE and France.
Click here for more details on the Curb website.
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Just send us a message via twitter requesting the subscription…
***The promotion just ended. We have our 100th follower… Not a lot in Twitter standards but it’s a start!***
*Followers have to somehow be involved in the pharmaceutical marketing industry.
Pfizer pays $2.3 billion for deceptive marketing practices
The world’s largest pharmaceutical company, Pfizer Inc. and its subsidiary Pharmacia & Upjohn Company Inc
Excerpt from:
Pfizer pays $2.3 billion for deceptive marketing practices
CNBC and A DTC Ban?
I regularly watch CNBC in my home office as I sit and write about or study DTC issues. The two activities are not related since I watch CNBC to track my investments(mostly energy) not to find DTC information. Today, on 7/15, I was unpleasantly surprised around 2:30 pm.
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CNBC and A DTC Ban?
The Advertising Deduction Up For Grabs
What has raised tremendous concern lately for DTC practitioners is the Rangel comments on cutting the advertising tax deductions. Charlie Rangel, the powerful Congressman from New York, said ending deductibility of ad spending is on the table to help fund the health care reform bill. Rangel used a $37 billion savings figure which no one in the trade press can make sense of
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The Advertising Deduction Up For Grabs
Media Spend Declines
First quarter 2009 DTC spending numbers, just released by Nielsen, show a total DTC decline of 11.5% versus year ago. These declines are large but expected and in line with the 12% decline for the total of all ad categories. No DTC media type escaped decline, also expected
Go here to read the rest:
Media Spend Declines
