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Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: Sridhar Gopalratnam
Art Directors: Ivan Hady Wibowo, Andrian Pranata
Photographers: Andrian Pranata, Jonathan Tay
Retoucher: Procolor/Cliq

Brand name: Zeiss Lenses
Generic name/category: eye glasses, ophtalmology
Company: Carl Zeiss
Country/Market: Singapore, Asia
Indication(s)/use: Vision correction
Target: Consumers (DTC)
Publication: 2009

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Shoulda used Vicks.

NyQuil is #1 pharmacist recommended.
Available at your local Supercenter.

[Visual} man sneezing with the use of fugitive glue between pages to suggest that Mucus (booger) was expelled from the mans nose.

Agency: Saatchi & Saatchi X
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O’Dell
Designer: Justin V. Leland

Brand name: Vicks DayQuil and NyQuil
Generic name/category: Acetaminophen, Dextromethorphan, Phenylephrine and Doxylamine succinate
Company: Vicks
Country/Market: USA, North America
Indication(s)/use: Cold and flu symptoms such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Shoulda used Vicks.
Publication: December 2008

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