Archive for the ‘predictions’ tag
Who is behind Pharmageddon 2012?
YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.
To see all of the ads from this campaign, click here
Agency: Friday Morning and S+R Medical Communications
Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
Microsite
Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.
Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.
