Archive for the ‘power’ tag
AzaSite for bacterial conjunctivitis
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More antibiotics’ ads on AdPharm here
Combigan for patients who need adjunctive IOP lowering…
Nucynta
Olmetec and Olmetec Plus
Prenez le contrôle pour aider à la maîtrise de la T.A.
Olmetec – une puissance pour aider au contrôle de la T.A.
[Road sign] Maintenant sur la liste de médicaments du Québec.
Take charge to help control BP
Olmetec has power to help control BP.
[Road sign] Now on the Quebec list of medications

Brand name: Olmetec
Generic name/category: Olmesartan, Angiotensin II receptor antagonists (ARA – ARB), Imidazoles
Company: Schering-Plough
Country/Market: Canada, North America
Indication(s)/use: Hypertension, High Blood Pressure (HBP)
Target: Healthcare Professionals (HCP)
Tagline:
Prenez le contrôle pour aider à la maîtrise de la T.A.
Take charge to help control BP
Medium: Print ad
Size/duration: single-page
Publication/Aired: Le Patient – vol.3 no.3 – August 2009
To see all of this brand’s ads on AdPharm, click here
Tasigna
Help deliver response in chronic Phase Ph+ CML After Gleevec

Brand name: Tasigna
Generic name/category: nilotinib, Tyrosine kinase inhibitors, Antineoplastic drugs
Company: Novartis Oncology
Country/Market: USA, North America
Indication(s)/use: chronic phase and accelerated phase Philadelphia chromosome-positive (Ph+) chronic myelogenous leukemia (CML)
Target: Healthcare Professionals (HCP)
Tagline: Help deliver response
Medium: Print ad
Size/duration: three-page spread
Publication/Aired: Blood – August 27, 2009
Aspirin Quick Release Crystals
Pain relief. At the speed of crystals.
New Bayer Quick Release Crystals dissolve quickly on your tongue. With an extra pain relieving booster, it’s ready to go to work faster than caplets or tablets. Why suffer any longer than you have to?

Brand name: Aspirin Quick Release Crystals
Generic name/category: Acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAIDs), Antiplatelet drugs
Company: Bayer
Country/Market: USA, North America
Indication(s)/use: minor aches and pains
Target: Consumers (DTC)
Tagline: Expect Relief Fast
Publication: People Magazine June 1 2009
To see all of this brand’s ads on AdPharm, click here
Epiduo
Clear the way
Introducing the first and only once-daily combination acne treatment with adapalene and benzoyl peroxide.
New Epiduo gel – enhanced efficacy and convenience for your acne patients
Adapalene is a third-generation topical retinoid primarily used in the treatment of mild-moderate acne and is also used (off-label) to treat keratosis pilaris as well as other skin conditions. It is currently marketed by Galderma under the trade names Differin in some countries, and Adaferin in India.
Benzoyl peroxide is a chemical in the organic peroxide family. It consists of two benzoyl groups (benzoic acid with the OH of carboxylic acid removed) joined by a peroxide group. Acceptable condensed structural formulae include C6H5-COO-OOC-C6H5, PhCO-O-O-COPh, and (PhCO)2O2.
Benzoyl peroxide is used as a radical initiator. Homolytic cleavage of the weak oxygen-oxygen bond forms benzoyl free radicals which trigger further reactions.
Jack Breitbart of Revlon laboratories first developed benzoyl peroxide’s use for treating acne in the 1920s. It is typically placed over the affected areas in gel or cream form, in concentrations of 2.5% increasing through the usually effective 5% to up to 10%. Research suggests that 5 and 10% concentrations are not significantly more effective than 2.5% and 2.5% is usually better tolerated.
Brand name: Epiduo
Generic name/category: adapalene and benzoyl peroxide
Company: Galderma
Country/Market: USA
Indication(s)/use: Acne
Target: Healthcare Professionals (HCP)
Tagline: Clear the way
Publication: Contemporary Pediatrics April 2009







