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Sarah Chalke
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Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

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Pink Ribbon Magazine TV commercial

[Voice-over]
Our story begins when our friends are quite small. But they grow up together in no time at all.
They travel through life, having fun side-by-side, enjoying themselves, with nothing to hide.
They share everything. No “ifs” “buts” or “maybes”.
Holidays, lovers and eventually babies. They’re so happy together everyday, we’ like to keep it exactly that way.

[Super]
Support the battle against breast cancer.
Buy Pink Ribbon Magazine.

Agency: Grey, Amsterdam
Copywriter and Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger and Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: September 2009

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Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Lizzie and Marlies, two friends with a heart. Born the same day, never apart. Sharing their lives, and all of their things from lovers, to the sweaters they hide themselves in. Free on the beach, covered in town. Happy to know that each other’s around. Because big, small, dark or fair, breasts are born to grow old as a pair.

This is Eva and this is Faye who grow closer to each other every day. They just hang around without a clue, that one day they’ll feed a baby or two. Eva is smaller, she won’t disagree, but with the right clothing, nobody will see they share a life, do everything together. Let’s hope that remains true forever.

This is Ellie and this is Claire. Sixty years young and still a pair. Apart from a mole, almost the same. As young as ever – they would claim. They still think about lovers they shared, clothing perfume and life without care. After all these years still good in their skin thankful for life, still a twin.

Support the fight against breast cancer. Buy Pink Ribbon Magazine

Agency: Grey, Amsterdam
Copywriter: Pieter van den Heuval
Art Directors: Pieter van den Heuval and Ecco Vos
Designer: Phoebe Dawson
Art Buyer: Anita Hammer
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: Print ad
Size/duration: single-page
Publication/Aired: September 2009

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We’ve shaved 45% off the price of Zoton Fastab

Same PPI but now at a lower price.

Brand name: Zoton Fastab
Generic name/category: Lansoprazole, Proton pump inhibitors, Benzimidazoles, Sulfoxides, Pyridines
Company: Takeda and Wyeth
Country/Market: UK, Europe
Indication(s)/use: Gastric acid, heart-burn
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

Administrez-vous le vaccin Gardasil aux jeunes femmes?
Recommand?© par le CCNI pour les filles et les femmes ag?©es de 9 a 26 ans.

Do you administer the Gardasil vaccine to young women?
Recommended by CCNI for girls and women ages 9 to 26 years.

Gardasil (Merck & Co.), also known as Gardisil or Silgard, is a vaccine against certain types of human papillomavirus (HPV).

Gardasil is designed to prevent infection with HPV types 16, 18, 6, and 11. HPV types 16 and 18 that currently cause about 70% of cervical cancer cases, and also cause some vulvar, vaginal, penile and anal cancers. HPV types 6 and 11 cause about 90% of genital warts cases.

Gardasil is only effective in preventing HPV infections, not in treating those already infected by HPV, and so the vaccine must be given before HPV infection occurs in order to be effective. For this reason it is recommended to administer the vaccine before adolescence and the onset of sexual activity.

More on Wikipedia

Brand name: Gardasil
Generic name/category: Vaccines, Papillomavirus
Company: Merck Frosst
Country/Market: Canada, North America
Indication(s)/use: human papillomavirus (HPV) types 6, 11, 16 and 18 infection prevention
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: single-page
Publication/Aired: Le M?©decin Du Qu?©bec – Septembre 2009

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Sep 09, 2009

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Explore Integrated Engagement with your Pharma iKyp webkey

Kyp Systems Engagement solutions use physical and digital elements to create behaviour changing brand experiences for the pharmaceutical industry.

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Brand name: Pharma iKyp webkey
Generic name/category: USB memory stick
Company: Kyp Systems
Country/Market: USA, North America
Indication(s)/use: digital data drive
Target: Trade
Tagline: The key to engaging patients and physicians
Medium: Print ad
Size/duration: single-page
Publication/Aired: Pharmaceutical Executive – August 2009

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Target Pathogens

The topical antibacterial for impetigo that targets Staphylococcus aureus and Streptococcus pyogenes

Brand name: Altabax
Generic name/category: Retapamulin, topical antibiotic
Company: GlaxoSmithKline GSK
Country/Market: USA, North America
Indication(s)/use: topical treatment of impetigo
Target: Healthcare Professionals (HCP)
Tagline: Target pathogens
Medium: Print ad
Size/duration single-page
Publication/Aired: Contemporary Pediatrics – July 2009

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