Archives Of Family Medicine – November 1992

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Happy Holidays

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Kaksi samanlaista l?€?€kett?€ samaan vaivaan.
Tosin toinen niist?€ vaikuttaa my??s koko Suomen hyvinvointiin.

Two of the same kind of medicine for a disease.
But one of them also affects the welfare of all of the country of Finland.

Generic name/category: corporate ad
Company: Orion Pharma
Country/Market: Finland, Europe
Indication(s)/use: public service
Target: Consumers (DTC)
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Kauneus And Terveys – December 2006

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Aug 27, 2009

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Biophosphonate therapy… Time for a change?

New 15 minute infusion time

IV initiation, Oral maintenance

Brand name: Bondronat
Generic name/category: Ibandronic acid, Bisphosphonates
Company: Roche
Country/Market: UK, Europe
Indication(s)/use: prevention and treatment of osteoporosis
Target: Healthcare Professionals (HCP)
Tagline: Innovative, multi-targeted bone protection
Publication: 2009

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Consider every link

Forge your link in hypertension and chronic stable angina with Adalat XL

3 dose strengths: 20, 30 and 60 mg

Brand name: Adalat XL
Generic name/category: Nifedipine, dihydropyridine calcium channel blocker
Company: Bayer healthcare
Country/Market: Canada, North America
Indication(s)/use: antianginal (especially in Prinzmetal’s angina) and antihypertensive (HBP)
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Because it works
Publication: Canadian Journal of General Internal Medicine May 2009

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À l’avant-garge des génériques
Un chef de file mondial.

Chez Apotex, nous voulons participer à l’essor des soins de santé à prix abordables pour les gens, et ce, à l’échelle mondiale.
Les produits issus de nos activités de recherche, de développement, de fabrication et de distribution se retrouvent dans 115 pays du monde.
Lorsqu’il s’agit de trouver des solutions abordables en matière de soins de santé, vous pouvez compter sur Apotex. Une autre façon pour nous d’être à l’avant-garde des génériques.

At the forefront or generics.
A world leader.

At Apotex, we want to participate in the Worldwide development of affordable health care for people.
The products stemming from our research, development, manufacturing and distribution are available in 115 countries worldwide.
When it comes to finding affordable health care solutions, you can count on Apotex. Another way for us to be at the forefront of generics.

Generic name/category: generic drug manufacturer
Company: Apotex
Country/Market: Canada, North America
Indication(s)/use: corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: À l’avant-garge des génériques – At the forefront or generics.
Publication: L’Actualité Pharmaceutique May 2009

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Fact
One supplier can provide up to 85% of your generic purchases

Page 2 of 2

Your global advantage.

Leading generic market coverage
You may already know that Teva is the largest generic pharmaceutical company in the world. But did you also know that we bring you over 85% market coverage in Canada generics?

We are committed to being “first to market”, having an aggressive litigation strategy and maintaining a complete product line.

A generic drug (generic drugs, short: generics) is a drug which is produced and distributed without patent protection. The generic drug may still have a patent on the formulation but not on the active ingredient.

More on Wikipedia

Brand name: Generics
Generic name/category: Generic Drug manufacturer, Corporate
Company: Teva Novopharm
Country/Market: Canada, North America
Target: Healthcare Professionals (HCP) / Trade
Tagline: Partner with a leader that brings you a global advantage.
Publication: Pharmacy Lighthouse May/June 2009