Archive for the ‘pharmaindustryanalogy’ tag
Kaloba
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Caltrate Plus
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Homeoplasmine TV commercial
[Voice-over]
Si on devait choisir une pommade pour apaiser les petites irritations et les rougeurs, ce serait Homéoplasmine.
Homéoplasmine est un médicament des laboratoires Boiron, pas avant 30 mois.
[Voice-over]
If we had to chose an ointment to relieve light irritations and redness, it would be Homeoplasmine.
Homeoplasmine is a medicine from Boiron laboratories, not before 30-months of age.

Brand name: Homéoplasmine
Generic name/category: Homeopathic ointment, dermatology, topical
Company: Laboratoires Boiron
Country/Market: France, Europe
Indication(s)/use: dermatitis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2008
Soletin C Defense
A cowboy arrives at a ranch on horse-back. He puts his horse in its stall and takes care of it.
He goes out, observes his animals. He puts out a cigarette, pulls out a pack of Soletin C Defense vitamins from his chest pocket.
He then puts a piece of wheat in his mouth.
[Voice-over]
Come to Soletin Country. Come to where vitamins are against damages caused by smoking.
Soletin C Defense. For smokers
[Super] Specialized vitamin against the damages caused by smoking.

Brand name: Soletin C Defense
Generic name/category: Vitamins and Minerals, food supplements
Country/Market: Hungary, Europe
Indication(s)/use: Vitamin for damages caused by smoking and nicotine
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
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Crest Pro-health – food letters
Everyday food & drink acids can cause irreversible loss of your tooth enamel.
Save your enamel. Because once its gone, it can be gone for good. Try new Crest Pro-Heath Enamel Shield.

Brand name: Crest Pro-health
Generic name/category: Toothpaste
Company: Crest
Country/Market: USA, North America
Indication(s)/use: Protection of teeth enamel, Fights cavities, tartar, sensitivity, plaque, gingivitis, teeth whitener, Freshens breath
Target: Consumers (DTC)
Tagline: Healthy, Beautiful Smiles for Life.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009
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Earache Drops – Splash
Before diving into summer, remember to pack Hyland’s Earache Drops.
Recommended by Dr. Jim Sears trusted pediatrician

Pulsatilla 30c. The common name is “Wind Flower” and this botanical is included to relieve ear pain that is “worse at night”. Chamomilla 30c. The common name is “Chamomile” (like the tea.) This botanical, relieves the symptoms of restlessness or irritability. Sulphur 30C. This mineral relieves the symptoms of throbbing, pulsing pain in ears. Calcarea Carbonica 30C. Also a mineral, Calc Carb relieves the symptoms of ear pain with a burning sensation. Belladonna 30C. Commonly known as “Nightshade,” this botanical relieves the symptoms of fever and inflammation. Don’t worry about the toxicity of this medicine. It is true that Belladonna in its original state (much higher concentrations) can cause health problems, but when used homeopathically, the toxic components are highly diluted, and it is literally impossible to overdose on this product. Lycopodium 30C – The common name is ” Club Moss,” and this botanical is for relieving the symptoms of pain and congestion in ears.
More on Hyland’s Earache Website

Brand name: Hyland’s Earache
Generic name/category: Pulsatilla 30c, Chamomilla 30c, Sulphur 30C, Calcarea Carbonica 30C, Belladonna 30C, Lycopodium 30C, homeopathic
Company: Hyland’s
Country/Market: USA, North America
Indication(s)/use: Ear pain
Target: Consumers (DTC)
Tagline: 100% natural
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009
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