Click on the images to see the full-sized ads and get all the info on AdPharm.

To see all of this brand’s ads on AdPharm, click here

Click on image to view ad details and full-size version on AdPharm

To see all of this brand’s ads on AdPharm, click here

Children calling their mothers from the child monitor, from outside the window, from an aisle in the grocery store, from the pool, over the phone… where ever they are, they look towards the voice that calls for help like all mothers would do.

[Voice-over]
Et maman, elle appelle qui quand elle a besoin qu’on prenne soin d’elle?
Proxim. Notre nature à nous, c’est de prendre soin de vous.
[Super]
Proxim. Plus de 260 professionels de la santé

[Voice-over]
And mother, who does she call when she needs pampering?
Proxim. Our nature is to take care of you.
[Super]
Over 260 Healthcare professionals

Agency: Bleublancrouge
Executive Creative Director: Gaëtan Namouric
Creative Team: Maxime Paiement and Frédéric Roux
Agency Producer: Lisa Arduini
Production HouseFilms Traffik – Michel David
Director: Matthieu Mantovani
Postproduction: Technicolor
Sound: Audio Z – Tintin

Generic name/category: retail pharmacy chain
Company: Proxim
Country/Market: Canada, North America
Indication(s)/use: healthcare providers
Target: Consumers (DTC)
Tagline:
Plus de 260 professionels de la santé
Over 260 Healthcare professionals
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

TV commercial

[Voice-over]
Si on devait choisir une pommade pour apaiser les petites irritations et les rougeurs, ce serait Homéoplasmine.
Homéoplasmine est un médicament des laboratoires Boiron, pas avant 30 mois.

[Voice-over]
If we had to chose an ointment to relieve light irritations and redness, it would be Homeoplasmine.
Homeoplasmine is a medicine from Boiron laboratories, not before 30-months of age.

Brand name: Homéoplasmine
Generic name/category: Homeopathic ointment, dermatology, topical
Company: Laboratoires Boiron
Country/Market: France, Europe
Indication(s)/use: dermatitis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2008

Half-page 1:
[visual: Top 25 molécules génériques]
Le top 25, la top priorité.

Half-page 2:
[visual: Produits de source unique]
Produits de source unique–un seul appel suffit.

Full single-page ad:
[visual: Formulations et présentations complexes. Top 25 molécules génériques. Produits de source unique. Injectables]
Seule une entreprise novatrice peut en offrir autant.

Nous vous offrons à la fois formulations et présentations difficiles à produire, injectables, produits de source unique, en plus du deuxième plus riche portfolio au Canada.

Comment? Faisant partie dune entreprise mondiale, nous avons implanté de solides racines au Canada grâce à des installations à la fine pointe de la technologie et au savoir-faire de nos employés impliqués activement au niveau de la recherche et du développement.

[visual: Top 25 generic molecules]
The top 25, the top priority.

How? As part of a global company, we have established strong roots in Canada with facilities on the cutting edge of technology and know-how of our employees actively involved in research and development.

Generic name/category: Corporate communications
Company: Sandoz
Country/Market: Canada, North America
Indication(s)/use: Generics
Target: Healthcare Professionals (HCP) / Trade
Publication: L’Actualité Pharmaceutique May 2009

Series with Macha Grenon as spokesperson

1995

By Sarah Scrafford

A pharmacy is not just a place where people go to buy medicines; there are services offered that go beyond the mere sale of drugs and filling out of prescriptions, services that are designed to prevent diseases, improve your general well-being and enhance the quality of life. So if you’re looking to market your pharmacy, the best way to do it is by marketing your relationship with your customers.

The premise on which this concept is based is the sustained relationship between a patient and a particular pharmacy; instead of just one-time sale that’s more often than not an impersonal transaction. If you think about it, a pharmacist is like your doctor – they know your personal problems, and they’re in a position to offer advice or consolation when you need it. It is this relationship aspect that pharmacies need to utilize in order to improve their business prospects.

There’s often a negative connotation associated with the explicit and aggressive marketing of medicines and other pharmacy products because no one wants to fall ill or contract diseases. But because we’re human beings, sickness is a part of our lives, and this is why we need doctors and pharmacists. Therefore, the focus of your marketing strategy must be your customers’ well-being – if they know or perceive that you have their best interests at heart, they’re likely to offer you their continued patronage.

The best way to do this is to form close relationships with not just your patients, and to do this, you need to concentrate on the services you offer and not your products. Services, and those that are unique to you, must be the differentiating factor between you and the competition, because they’re bound to offer the same products that you have in stock too. Read the rest of this entry »