Microsite	Print ad

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Description: Interactive Microsite in flash showing clickable keywords positioned in the shape of a bone with layers of information depending on the keywords clicked. At the bottom of the page are three images representing a normal bone, a osteopenic bone and an osteoporotic bone. When clicked, all links direct to the Actonel consumer website. The print ad promotes the website.

Click on theinsidestoryonbones.com to visit site

Brand name: The inside story on bones
Generic name/category: disease awareness
Company: Procter & Gamble P&G pharmaceuticals and Sanofi Aventis
Country/Market: USA, North America
Indication(s)/use: osteoporosis
Target: Consumers (DTC)
Tagline: The alliance for better bone health
Medium: Microsite and single-page print ad
Publication/Aired: 2009

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For effective treatment of eczema and dry skin…
Reach for Cetraben

Feel the difference in mild to moderate eczema and dry skin.

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Brand name: Cetraben
Generic name/category: white soft paraffin and liquid paraffin with water
Company: Genus Pharmaceuticals
Country/Market: UK, Europe
Indication(s)/use: Mild-to-moderate eczema and dry skin
Target: Healthcare Professionals (HCP)
Tagline: white soft paraffin, light liquid paraffin
Medium: Print ad
Size/duration single page