To help you recognize where ads come from, we’ve started including country icons at the top of the posts on our blog indicating the target group for these specific ads (HCP = Healthcare Professional / DTC = Direct-to-consumer / Trade). If you click on an icon, it will bring you to that category in the Gallery. For example, if you click on any of the icons below you will immediately be taken to that specific section.

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ePharma Rx has a post entitled More vintage ads – Just for fun. Always fun to see those old ads.

If you are a pharmaceutical publisher, advertising agency, PR agency or any other healthcare-related organization and would like to advertise on AdPharm, you can now do so. The AdPharm gallery and blog are sites catering the worldwide pharmaceutical marketing and communication industry. We collect and organize ads from all over the world and make them available online as a reference.

If you are interested in advertising on our site, please contact us at advertise@adpharm.net

This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.

Click here to see this ad full-sized and publication details on AdPharm

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It is now possible to search for specific copy in ads on AdPharm. Although not all ad copy is included in our database, the main copy points are, which makes it easy to find ads with specific words and copy themes. To search for copy, you simply need to do an “advanced search“, and this is accessible by clicking on the advanced search link positioned under the quick search field on AdPharm as seen on the right. Read the rest of this entry »

The Pharmageddon viral and social marketing effort portraying the end of the pharmaceutical marketing as we know has been officially claimed. S+R Medical Communications and Friday Morning have finally released this video on YouTube admitting to everything.

Phamaceutical marketing as we know it is not as viable as it once was. Something needs to change and S+R and Friday morning, after conducting market research decided to do something about it with this innovative campaign.

Does it mean it’s all finished? No more zombie-reps going after doctors for their prescriptions? The countdown on the Pharmageddon microsite is still going, so maybe they have a few more surprises in their bag…

See the Pharmageddon album on AdPharm where you can find all links related to the campaign.

Related posts on blog.adpharm.net:

• Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
• Who is behind Pharmageddon 2012?

Wonder what being a registered user on the AdPharm gallery brings you?

Well come on over on Wednesday Oct. 14, we have an Open House from 9AM until 12-noon (EST).
[OPEN HOUSE HAS ENDED]

So it’s free, full-access to the site (up to 100 files) and its content for a few hours…

Click here to log-in – (functional only from 9am to noon EST)

Try a search here: http://adpharm.net/search.php