Archive for the ‘Pfizer’ tag
Lyrica “Treat Deep” print campaign
Fibromyalgia
pDPN and PHN
Pfizer just released a new print campaign aimed at Healthcare profesionals in US magazines. To date, two ads have been seen: the first is for pDPN and PHN and the second is for Fibromyalgia, both ads are four-pages plus prescribing information.
To see the ads from this campaign in larger format on AdPharm, click here
Brand name: Lyrica
Generic name/category: Pregabalin, anticonvulsant
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Painful Diabetic Nerve Pain (pDPN) and Diabetic Peripheral Neuropathy (DPN); and Fibromyalgia
Target: Healthcare Professionals (HCP)
Tagline: Relief can start here
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: American Family Physician – December 2009
To see all of this brand’s ads on AdPharm, click here
These ads and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
More than Medication – HCP print ad
Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.
To see all of the ads from this campaign, click here
Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
To see all of this brand's ads on AdPharm, click here
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
More than Medication – HCP print ad
Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.
To see all of the ads from this campaign, click here
Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
To see all of this brand's ads on AdPharm, click here
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Viagra – Reading TV commercial
Click here to see it on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
New Geodon HCP campaign
Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotic
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: acute agitation in schizophrenic patients and acute treatment of mania and mixed states associated with bipolar disorder
Target: Healthcare Professionals (HCP)
Tagline: See me for who I can be
Medium: Print ad
Size/duration: single-page
Publication/Aired: October and November 2009
To see all of this brand’s ads on AdPharm, click here
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Fake Medicine – Hallway
Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK
Print ads
Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People
Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009
Ans this is the award-winning TV commercial from earlier in the year from the same campaign.
Click here to see all the campaign elements on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Combantrin
Click here to see it on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
