Archive for the ‘people’ tag
Crestor – Building your life TV commercial
Description: People from different walks of life talk about cholesterol and how much they thought they knew about it and in reality they don’t. A spokesperson then comes in and talks about the risks associated with high cholesterol and its link with plaque buildup using animated visuals…
To see all of the ads from this campaign, click here
Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Consumer (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication: 2009
To see all Crestor ads, click here
From Wikipedia:
Rosuvastatin is a member of the drug class of statins, used to treat high cholesterol and related conditions, and to prevent cardiovascular disease. Shionogi developed the product and the pharmaceutical company AstraZeneca markets it as Crestor.
Rosuvastatin is approved for the treatment of high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia).
As of 2004, rosuvastatin had been approved in 154 countries and launched in 56. Approval in the United States by the FDA came on August 12, 2003.
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Pfizers More than medication campaign
More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.
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Creative agency: Zig
Website development: Klik
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Seldane TV commercial from 1990
A series of people sneezing, one after the other in front of a background showing locations prone to trigger an allergic reaction. The background move as if they were on a train.
Sound effects of a train slowly fade in behind the sound of people sneezing. The train goes in a tunnel, everything turns black, then an alarm handle appears with the words “soulagement rapide” (rapid relief) written on it.
A hand pulls the handle letting a Seldane pack show up attached to the handle.
[Voice-over] Soulagez vos éternuements et vos yeux larmoyants tout en restant éveillés. Symptômes d’allergies? Seldane. A tchoo-tchoo puis c’est tout.
Relieve your sneezing and watery eyes while staying awake. Allergy symptoms? Seldane. Choo-choo and it’s over
Brand name: Seldane
Generic name/category: Terfenadine, Antihistamines, Withdrawn drugs, Prodrugs
Country/Market: Canada, North America
Indication(s)/use: Allergies, sneezing and watery eyes
Target: Consumers (DTC)
Tagline: A tchoo-tchoo puis c’est tout. – Choo-choo and it’s over
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 1990
Many more vintage pharma ads on AdPharm
Pristiq print ad for HCPs
Click on image to view ad details and full-size version on AdPharm
To see all of the ads from this campaign, click here
To see all of this brand’s ads on AdPharm, click here
GSK UK Public and HCP treatments site
This GSK site in the UK is primarily an informal site on GSK drugs, what they do, and with quick access to the treatments’ patient information. There’s also a section to report adverse events.
Description of the site from GSK: This site is intended for the UK public only. It is designed to provide easy access to information about GSK UK products and their disease areas. The aim is to provide straightforward information on our products. Links are provided to the relevant support web sites to aid you in your search for information.
Public site
Entry page > Public home > Public sample drug information page > Public Adverse events reporting page
Healthcare professional site
Entry page > HCP home > HCP sample drug information page > HCP Adverse events reporting page
To see all of the ads from this campaign, click here
AcipHex DTC print ad
Click on thumbnail to view the full-size ad on AdPharm
Acid reflux disease.
Burning. Bad taste in your throat. Belching.
Try AcipHex free for 2 weeks!
1-800-203-8672
TryAciphex.com/72
Brand name: AcipHex
Generic name/category: Rabeprazole, Prodrugs, Proton pump inhibitors, Benzimidazoles, Sulfoxides
Company: Eisai and PriCara
Country/Market: USA, North America
Indication(s)/use: Acid reflux disease
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Acid reflux disease. It’s got many faces.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Ladies’ Home Journal – October 2009
To see all of this brand’s ads on AdPharm, click here
The constipation learning channel
Click on thumbnail to view the full-size ad on AdPharm
Constipation.
When is this common complaint a chronic condition?
Approximately 1 in 4 people are affected.
1 in 5 people suffer for years.
Chronic constipation needs chronic therapy.
To learn more, please visit: www.constipationlearningchannel.com
Brand name: The constipation learning channel
Generic name/category: disease awareness
Company: Sucampo Pharmaceuticals, Takeda and Tap Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: constipation
Target: Healthcare Professionals (HCP)
Tagline: Chronic constipation needs chronic therapy.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topic – November 2008
