Archive for the ‘patient programs’ tag
Pfizers More than medication campaign
More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.
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Creative agency: Zig
Website development: Klik
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Novartis flu vaccines US print ad
Click on the images to see the full-sized ads and get all the info on AdPharm.
To see all of this brand’s ads on AdPharm, click here
Charlie Kimball and Novo Nordisk
Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.
This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.
Click here to view the campaign details, full-size versions and links on AdPharm
Know my bones Website
Microsite
Educational site about osteoporosis from Amgen. The site has substantial quantities of patient education materials:
- Information about Osteoporosis
- Know my bones program – which sends new information directly to people once enrolled.
- Talk to your doctor – which is a printable list of questions to bring to their healthcare professional
- Quiz to test people’s knowledge about osteoporosis
- FAQ
- etc…
Visit Know my bones.
Brand name: Know my bones
Generic name/category: Patient education website
Company: Amgen
Country/Market: USA, North America
Indication(s)/use: Osteoporosis
Target: Consumers (DTC)
Tagline: Know my bones
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009
Ads for osteoporosis treatments on AdPharm
More ads from Amgen
Wyeth Neuroscience
Click on thumbnail to view the full-size ad on AdPharm
She couldn’t imagine her future without depression. But we can.
Generic name/category: Corporate communications
Company: Wyeth Neuroscience
Country/Market: USA, North America
Indication(s)/use: Neurodegeneration, Pain, Schizophrenia and bipolar disorder and Depression and Anxiety
Target: Healthcare Professionals (HCP)
Tagline: Research. Education. Innovation
Medium: Print ad
Size/duration: single-page
Publication/Aired: Managed Care – February 2008
To see all of this brand’s ads on AdPharm, click here
