Hai education bus

HAI Watch News

HAI Watch health portal

Not on my watch is a disease awareness effort from Kimberly-Clark to educate both the healthcare community and general public on the risks of Health-Associated infection (HAI). The program includes a web portal, a tour bus which features a mini-classroom to give accredited CHE/CME formations regarding HAI on-site and a PR microsite supplying information to media outlets about the program.

The HAI Watch health portal is a resource to help keep health organizations aware of the importance of health-associated infection prevention. The site sections include:

• HAI issues (Ventilator-Associated Pneumonia (VAP) / Surgical Site Infections (SSI) / Cross Contamination)
• Tools (which is extensive with lists of guidelines and links to useful information)
• Clinical Education (which offers accredited CHE programs)
• News and events
• AI champions (with feature stories and case studies)
• Partners and organizations

Plus New HAI awareness tools are added on an ongoing basis.

haiwatchnews.com is a PR page set by Abraham & Harrison to inform medias about the problem and where to find multi-media materials to spread the word.

Also part of the program are two YouTube videos, the first one is about the program itself.

And the second YouTube video is about proper hand-washing to prevent infection and it’s produced by the CDC.

Agency: Abraham & Harrison

Brand name: HAI – Not on my watch
Generic name/category: public service and awareness
Company: Kimberly-Clark
Country/Market: USA, North America
Indication(s)/use: Health-Associated Infections
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Tagline: Not on my watch
Medium: Internet
Size/duration: Web site / Portal / Social Media
Publication/Aired: 2009
Source: haiwatchnews.com/

More Social Media on AdPharm.net

More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.

website	Breathe TV commercial	Respirer TV commercial
Stay Healthy TV commercial	Rester en santé TV commercial	Be brave TV commercial
Courage TV commercial	Prescription package print ad	Remèdes print ad
Ingredients print ad

Creative agency: Zig
Website development: Klik

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Some see inhibitors as a lifetime of tests, bleeds, and complications.
Novo Nordisk helps them see a lifetime of possibilities.

Click on image to view ad details and full-size version on AdPharm.

To see all of this brand’s ads on AdPharm, click here

Microsite

This video is part of a hilarious French campaign specifically against counterfeit drugs. The aim of the effort is larger though, as it is in fact for the site confiancemedicament.com for the French drug industry (Les entreprises du médicament) which informs people on the safety and riskds associated with medical drugs.

There are currently 6 of those funny parodies. All videos are hosted on DailyMotion but are also seen on a specially created microsite. There is also a twitter site with funny comments about the pharma industry.

Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.

This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.

Click here to view the campaign details, full-size versions and links on AdPharm

This GSK site in the UK is primarily an informal site on GSK drugs, what they do, and with quick access to the treatments’ patient information. There’s also a section to report adverse events.

Description of the site from GSK: This site is intended for the UK public only. It is designed to provide easy access to information about GSK UK products and their disease areas. The aim is to provide straightforward information on our products. Links are provided to the relevant support web sites to aid you in your search for information.

Public site
Entry page > Public home > Public sample drug information page > Public Adverse events reporting page

Healthcare professional site
Entry page > HCP home > HCP sample drug information page > HCP Adverse events reporting page

Click here to visit the site

To see all of the ads from this campaign, click here

Home page

Twitter page

Oncology on canvas is an Art competition/showcase with cancer as its subject. The goal was to bring cancer patients together in a common goal of expression themselves about the disease. A Twitter page was created to post announcements about the site and competition.

Brand name: Oncology On Canvas
Generic name/category: Corporate Communications
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Oncology
Target: Consumers (DTC)
Tagline: Oncology on Canvas
Medium: Social Media
Size/duration: Microsite
Publication/Aired: 2008

To see all of this brand’s ads on AdPharm, click here