Tough as ever, but a bit more refined

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Agency: Almap BBDO
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros
Illustrator: Júnior Cortizo/Daniel Moreno
Typographer: José Roberto Bezerra

Brand name: Aspirin
Generic name/category: acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAID), analgesic
Company: Bayer Healthcare
Country/Market: Brazil, South America
Target: Direct-to-Consumer (DTC)
Tagline: Your partner in prevention
Publication: Doctor’s Review June 2009
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