Stop the flu

Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey

Brand name: Panadol cold & flu
Generic name/category: acetaminophen, Analgesics, Antipyretics
Company: GlaxoSmithKline (GSK)
Country/Market: China, Asia
Indication(s)/use: cold and flu, pain management, fever
Target: Consumers (DTC)
Tagline: Stop the flu
Publication: 2008

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