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“My migraines are so excruciating I just want to take my head off.”

Treximet is superior to the ingredient in Imitrex tablets at relieving migraine pain.

Brand name: Treximet
Generic name/category: sumatriptan and naproxen, triptan, nonsteroidal anti-inflammatory drugs (NSAIDs)
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Migraine
Target: Consumers (DTC)
Tagline: My migraines are so excruciating I just want to take my head off
Medium: Print ad
Size/duration: single-page
Publication/Aired: Woman’s Day – November 2009

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Treximet (formerly known as Trexima) is a medication manufactured by GlaxoSmithKline and POZEN Pharmaceutical Development Company for the treatment of migraines.
It combines sumatriptan (as the succinate), a selective 5-hydroxytryptamine1 (5-HT1) receptor subtype agonist and naproxen sodium, a member of the arylacetic acid group of nonsteroidal anti-inflammatory drugs (NSAIDs), to provide better relief than plain sumatriptan 85 mg, (ie: Imitrex) and anti-inflammatory painkiller, naproxen sodium (the active ingredient in Aleve and Naprosyn) 500 mg, alone would do.

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Voice-over:
Not all painkillers work the same way as Nurofen. It travels swiftly towards the site of pain. Then, a scientifically proven formula works precisely where it’s needed to relieve pain, the intelligent way. For fast, effective relief.Nurofen.

Scientifically proven to target pain right at its source.

Brand name: Nurofen
Generic name/category: ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Consumers (DTC)
Tagline: Targeted relief from pain
Publication: 2009

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My tooth is me! No room for pain.

My head so much! No room for pain.

I have a in my back. No room for pain.

Agency: Saatchi & Saatchi
Creative Directors: Jorg Riommi, Daniela Nedelschi
Art Director: Lucian Cernat
Copywriter: Irina Popp
Photographer: Vitalie Brega
2008

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