Packaging at AdPharm Blog

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Pharmaceutical vintage product packaging

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Vintage medicine packaging from the 1960s-1980s

More can be seen on Lovely package…

Written by AdPharm

March 16th, 2010 at 3:18 pm

Posted in Design, Packaging

Tagged with Design, Lovely Package, Packaging, Pharmaceutical, product, vintage

An Olympic celebrity in Vicks NuQuil campaign

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Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

Click here to see other executions from this campaign.

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Written by AdPharm

December 22nd, 2009 at 9:00 am

Posted in AdPharm gallery, Advertising

Tagged with 2009, acetaminophen, aches, Apolo Ohno, bed, blue color, branded, celebrity endorsement, celebrity spokesperson, chin, cold relief, cough, Dextromethorphan, DNQuil2009Prev, DTC, dtcusa, English, expression, face, Fever, funny, green color, headache, lifestyle, look, male, man, minor, mouth open, Multi-symptom, muscular, Nasal congestion, North America, NyQuil brand, OTC, P and G, P&G, Packaging, pains, photo, print ad, Procter & Gamble, Procter and Gamble, product shot, pseudoephedrine hydrochloride, retail, sheets, sick, single-page, sleeping, sore throat, unusual layout, USA, Vicks brand

Lice MD – pesticide-free print ad

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Finally, a real alternative to pesticide lice treatments.
Now you can recommend LiceMD to moms concerned about pesticides.

Brand name: Brand
Generic name/category: Pesticide-free lice and Egg treatment, dermatology
Company: Combe Incorporated
Country/Market: USA, North America
Indication(s)/use: Lice, eggs and nits
Target: Healthcare Professionals (HCP)
Tagline: Goodbye Lice. Goodbye Pesticides.
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Drug Topics – August 2009

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Written by AdPharm

December 7th, 2009 at 12:19 pm

Posted in AdPharm gallery, Advertising

Tagged with 2009, branded, chartsinads, checklist, Combe, comparison, computer, dermatology, dtcusa, egg, English, green_color, HCP, itch, lab_coat, lice, LiceMD_brand, nits, North_America, Packaging, parasite, Pesticide-free, pharmacist, photo, physician, print_ad, product_shot, retail, screen, single-page, topical, USA, website, white_coat

Motrin – Sniffs Out

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Sniffs out nasal congestion.
Motrin targets your cold & sinus symptoms fast.

-Targets your nasal congestion
-Targets your fever
-Targets your sinus pain

To see all of the ads from this campaign, click here

Brand name: Motrin
Generic name/category: Ibuprofen, Non-steroidal anti-inflammatory drugs (NSAID)
Company: McNeil
Country/Market: Canada, North America
Indication(s)/use: Multi-symptom cold medicine
Target: Consumers (DTC)
Tagline: Motrin targets your cold & sinus symptoms fast
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Maclean’s – December 14, 2009

To see all of this brand’s ads on AdPharm, click here

From Wikipedia:
Ibuprofen (INN) is a non-steroidal anti-inflammatory drug (NSAID) originally marketed as Brufen, and since then under various other trademarks (see tradenames section), most notably Nurofen, Advil and Motrin. It is used for relief of symptoms of arthritis, primary dysmenorrhea, fever, and as an analgesic, especially where there is an inflammatory component. Ibuprofen is known to have an antiplatelet effect, though it is relatively mild and short-lived when compared with that of aspirin or other better-known antiplatelet drugs. Ibuprofen is a core medicine in the World Health Organization’s “Essential Drugs List”, which is a list of minimum medical needs for a basic health care system.