Archive for the ‘pack shot’ tag
Mimyx Cream
Flare repellant
Flares stay away longer
Brand name: Mimyx Cream
Generic name/category: Deep dermal hydration hypoallergenic anti-irritant
Company: Stiefel
Country/Market: USA, North America
Indication(s)/use: manage and relief of the burning and itching experienced with various types of dermatoses, including atopic dermatitis, allergic contact dermatitis and radiation dermatitis. Relief of dry and waxy skin
Target: Healthcare Professionals (HCP)
Tagline: Flares stay away longer
Publication: Contemporary Pediatrics July 2009
Nicorette Brazil
Quit smoking gradually with Nicorette
Nicorette freshmint nicotina
Nicorette is a branded over-the-counter palliative treatment which is used to ameliorate the withdrawal effects involved in quitting smoking. It is sold by the Johnson & Johnson Consumer Healthcare division and manufactured in Helsingborg, Sweden. In the late 1960s, the Swedish Government was looking for a smoking cessation solution for their submarine forces. They approached the company and developed Nicorette as result. The product was originally marketed in Switzerland.
Company: AlmapBBDO
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches, Dulcidio Caldeira
Copywriter: Sophie Schoenburg
Art Director: Andre Nassar
Typographer: Jose Roberto Bezerra
Photographer: Fernando Nalon
Brand name: Nicorette
Company: ]McNeil Healthcare Limited
Country/Market: Brazil, South America
Indication(s)/use: Stop-smoking aid
Target: Consumers (DTC)
Tagline: Quit smoking gradually with Nicorette
Publication: 2008
ProAir HFA
Relief that fits more lives
ProAir HFA – the #1 albuterol inhaler.
In 2008, there were over 14 million prescriptions for ProAir HFA, more than allother albuterol HFA inhalers combined
(A metered-dose inhaler (MDI) is a device that helps deliver a specific amount of medication to the lungs, usually by supplying a short burst of aerosolized medicine that is inhaled by the patient. It is the most commonly used delivery system for treating asthma, chronic obstructive pulmonary disease (COPD), and other respiratory diseases.
A metered-dose inhaler consists of 2 major components: the canister and an actuator (or mouthpiece). The canister itself consists of a metering dose valve with an actuating stem. The formulation resides within the canister and is made up of the drug, a liquefied gas propellant and, in many cases, stabilising excipient. The actuator contains the mating discharge nozzle and generally includes a dust cap to prevent contamination.
Once assembled the patient then uses the inhaler by pressing down on the top of the canister, with their thumb supporting the lower portion of the actuator. Actuation of the device releases a single metered dose of liquid propellant that contains the medication. Breakup of the volatile propellant into droplets, followed by rapid evaporation of these droplets, results in an aerosol consisting of micrometer-sized medication particles that are then breathed into the lungs.
The medication in a metered dose inhaler is most commonly a bronchodilator, corticosteroid or a combination of those two. Other medications less commonly used but also administered by MDI are mast cell stabilizers, such as (cromoglicate or nedocromil).
Brand name: ProAir HFA
Generic name/category: albuterol sulfate
Company: Teva Pharmaceuticals
Country/Market: USA
Indication(s)/use: Asthma and COPD
Target: Healthcare Professionals (HCP)
Tagline: Fit more lives
Publication: Contemporary Pediatrics April 2009
Zaditor
For the treatment of ocular itch
Open their eyes to long-lasting relief
Consider the benefits of recommending a brand you know
Ketotifen fumarate (ophthalmic solutions marketed under the brand name Zaditor (Novartis) and Alaway (Bausch and Lomb)) is an H1-antihistamine/mast cell stabilizer available in two forms. In its ophthalmic form, it is used to treat allergic conjunctivitis, or the itchy red eyes caused by allergies. In its oral form, it is used to prevent asthma attacks. Side effects include drowsiness, weight gain, dry mouth, irritability, and increased nosebleeds.
Brand name: Zaditor
Generic name/category: Ketotifen fumarate
Company: Novartis
Country/Market: USA
Indication(s)/use: ocular itch, antihistamine, mast cell stabilization and Eosiniphil inhibition
Target: Healthcare Professionals (HCP)
Publication: Contemporary Pediatrics April 2009
Epiduo
Clear the way
Introducing the first and only once-daily combination acne treatment with adapalene and benzoyl peroxide.
New Epiduo gel – enhanced efficacy and convenience for your acne patients
Adapalene is a third-generation topical retinoid primarily used in the treatment of mild-moderate acne and is also used (off-label) to treat keratosis pilaris as well as other skin conditions. It is currently marketed by Galderma under the trade names Differin in some countries, and Adaferin in India.
Benzoyl peroxide is a chemical in the organic peroxide family. It consists of two benzoyl groups (benzoic acid with the OH of carboxylic acid removed) joined by a peroxide group. Acceptable condensed structural formulae include C6H5-COO-OOC-C6H5, PhCO-O-O-COPh, and (PhCO)2O2.
Benzoyl peroxide is used as a radical initiator. Homolytic cleavage of the weak oxygen-oxygen bond forms benzoyl free radicals which trigger further reactions.
Jack Breitbart of Revlon laboratories first developed benzoyl peroxide’s use for treating acne in the 1920s. It is typically placed over the affected areas in gel or cream form, in concentrations of 2.5% increasing through the usually effective 5% to up to 10%. Research suggests that 5 and 10% concentrations are not significantly more effective than 2.5% and 2.5% is usually better tolerated.
Brand name: Epiduo
Generic name/category: adapalene and benzoyl peroxide
Company: Galderma
Country/Market: USA
Indication(s)/use: Acne
Target: Healthcare Professionals (HCP)
Tagline: Clear the way
Publication: Contemporary Pediatrics April 2009
PrimaCare One and Primacare Advantage
We deliver DHA and EPA omega-3s for healthy moms and babies
#1 prescribed Prenatal Vitamin
PrimaCare One and Primacare Advantage provide both DHA and EPA omega-3s, plus other important nutrients.
Brand name: PrimaCare One and Primacare Advantage
Generic name/category: DHA and EPA omega-3
Company: Ther Rx
Country/Market: USA
Indication(s)/use: Prenatal Vitamin
Target: Healthcare Professionals (HCP)
Publication: Family Doctor 2008
Certain DRI
Dermatologist recommended Certain Dri is the #1 O.T.C. for hyperhidrosis
Hyperhidrosis is the condition characterized by abnormally increased perspiration, in excess of that required for regulation of body temperature.
Hyperhidrosis can either be generalized or localized to specific parts of the body. Hands, feet, axillae, and the groin area are among the most active regions of perspiration due to the relatively high concentration of sweat glands; however, any part of the body may be affected.
Brand name: Certain Dri
Company: DSE Healthcare Solutions
Country/Market: USA
Indication(s): hyperhidrosis
Target: Healthcare Professionals (HCP)
Publication: Family Doctor 2008
