The folks from Interbrand who write the great site BrandChannel wrote an interesting story on OTC brand Prilosec. When Prilosec was switched from Rx to OTC brand, it was taken over by consumer brand Giant Procter and Gamble for a royalty pay to original manufacturer AstraZeneca. From that moment, many other brands made the jump from RX to OTC.

Prevacid, another PPI like Prilosec also made the jump lately, resulting in a marketing battle commented here on BrandChannel.

More Prilosec, Prevacid and other PPI ads on AdPharm.

Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

Click here to see other executions from this campaign.

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

HCP print ad 2

HCP print ad 1

With the switch from prescription to OTC, Novartis is launching an extensive marketing effort worth $200 million to both Healthcare professionals and consumers. Medical Marketing and Media has the full story here.

Links:
http://www.prevacid24hr.com

http://www.heartburnactionplan.com

Related articles:
On The Wall Street journal: Novartis Plans $200 Million Ad Blitz for OTC Heartburn Drug

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.