Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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Take a broader view

FDA-approved as a first-line agent for chronic angina.

Brand name: Ranexa
Generic name/category: Ranolazine, Antianginals
Company: CV Therapeutics
Country/Market: USA, North America
Indication(s)/use: chronic angina
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 728X90
Publication/Aired: Cardiology Review September 20, 2009

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A cowboy arrives at a ranch on horse-back. He puts his horse in its stall and takes care of it.
He goes out, observes his animals. He puts out a cigarette, pulls out a pack of Soletin C Defense vitamins from his chest pocket.
He then puts a piece of wheat in his mouth.

[Voice-over]
Come to Soletin Country. Come to where vitamins are against damages caused by smoking.
Soletin C Defense. For smokers

[Super] Specialized vitamin against the damages caused by smoking.

Brand name: Soletin C Defense
Generic name/category: Vitamins and Minerals, food supplements
Country/Market: Hungary, Europe
Indication(s)/use: Vitamin for damages caused by smoking and nicotine
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Acid reflux disease.
Burning. Bad taste in your throat. Belching.

Try AcipHex free for 2 weeks!
1-800-203-8672
TryAciphex.com/72

Brand name: AcipHex
Generic name/category: Rabeprazole, Prodrugs, Proton pump inhibitors, Benzimidazoles, Sulfoxides
Company: Eisai and PriCara
Country/Market: USA, North America
Indication(s)/use: Acid reflux disease
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Acid reflux disease. It’s got many faces.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Ladies’ Home Journal – October 2009

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In depression and in GAD

Discover the power of Cipralex

Now covered in Ontario and BC

Brand name: Cipralex
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Lundbeck
Country/Market: Canada, North America
Indication(s)/use: Depression and Generalized Anxiety Disorder (GAD)
Target: Healthcare Professionals (HCP)
Tagline: Discover the power of Cipralex
Medium: Print ad
Size/duration: single-page
Publication/Aired: CMAJ – September 15, 2009

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Greetings from Menopauseland!

Eventually, we all get here. Make it a wonderful place.

Save $2.00. Visit www.menopauseland.com/mr

Brand name: Estroven
Generic name/category: Soy, Black cohosh, vitamins and minerals
Company: Amerifit
Country/Market: USA, North America
Indication(s)/use: Loss of energy, Menopause
Target: Consumers (DTC)
Tagline: Greetings from Menopauseland!
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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Learn to spot a leading cause of blindness before it happens

You might be in for a real wake-up call.

It is important to know the symptoms:
Blurriness
Wavy lines
Blind spot

Get free information today.
Learn your risk factors and find out how a retina specialist can help at WWW.AMDAWARENESS.ORG.

Generic name/category: Age-related Macular Degeneration (AMD), ophtalmology
Company: American Society of Retina Specialists ASRS and Genentech
Country/Market: USA, North America
Indication(s)/use: public service, disease awareness
Target: Consumers (DTC)
Tagline: Knowing the symptoms may save your sight.
Medium: Print ad
Size/duration single-page
Publication/Aired: USA News & World Report – October 2009