Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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Now available for children as young as 12 months.
Besivance, besifloxacin ophtalmic suspension, 0.6%

For bacterial conjunctivitis

Brand name: Besivance
Generic name/category: Besifloxacin, Quinolone antibiotics
Company: Bausch & Lomb
Country/Market: USA, North America
Indication(s)/use: bacterial conjunctivitis
Target: Healthcare Professionals (HCP)
Tagline: For bacterial conjunctivitis
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Contemporary Pediatrics – October 2009

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Now Approved! Now Available!

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SimpleWins Microsite featuring Nick Jonas.

Bayer Contour blood sugar meters’ partnered with Nick Jonas of the Jonas Brothers in a Social Media effort. Nick Jonas suffers from type 1 diabetes and he lends his popularity to show to other diabetic people that his Contour Blood Glucose Meter helps him live his rockstar life as fully as he would not having diabetes.

Part of the mix to this date, are a Microsite (seen above), 2 print ads, a TV commercial.