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The Mouth of Horrors
Escape with Mebucaine.

Agency: Saatchi & Saatchi Cape Town
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner

Brand name: [url=]Brand[/url]
Generic name/category: Tyrothricin, Throat Lozenges
Country/Market: South Africa, Africa
Indication(s)/use: sore throat relief
Target: Consumers (DTC)
Tagline: Escape the mouth of horrors
Publication: April 2009

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Bull’s-eye!

Nurofen for children is the only paediatric analgesic that comes with its own syringe, specifically designed so it’s easier to give exactly the right dose, Exactly when it’s needed.

Brand name: Neurofen
Generic name/category: Ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: Fever, mild-to-moderate pain
Target: Healthcare Professionals (HCP)
Tagline: For fast and effective fever relief.
Publication: 2009

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